Narrow search
Showing 101 - 110 of 147
Cover Image
Building city brand through social media : the effect of social media brand community on brand image
Muinonen, Linda Lea Elisabet; Kumar, Ashish - In: Strategic place branding methodologies and theory for …, (pp. 181-201). 2017
Persistent link: https://www.econbiz.de/10011692495
Cover Image
Evaluating the efficiency of Indian public sector banks
Kumar, Ashish; Dhingra, Sanjay - In: International journal of Indian culture and business … 13 (2016) 2, pp. 226-242
Persistent link: https://www.econbiz.de/10011665058
Cover Image
Indian handloom industry : potential and prospects
Kumar, Ashish (ed.); Kaur, Simaran (ed.) - Export Import Bank of India - 2018
Persistent link: https://www.econbiz.de/10012062101
Cover Image
Enhancing exports of technical textiles
Kumar, Ashish (ed.); Mazumdar, Rahul (ed.);  … - Export Import Bank of India - 2018
Persistent link: https://www.econbiz.de/10012062594
Cover Image
Pharmaceutical industry : regulatory landscape and opportunities for Indian exporters
Prahalathan, S. (ed.); Kumar, Ashish (ed.);  … - 2018
Persistent link: https://www.econbiz.de/10011987163
Cover Image
Exports from Uttar Pradesh : trends, opportunities and policy perspectives
Kumar, Ashish (ed.); Mazumdar, Rahul (ed.); Jahanwi (ed.);  … - 2018
Persistent link: https://www.econbiz.de/10011987275
Cover Image
Exchange rate dynamics and its impact on India's exports to USA and EU : an assessment
Kumar, Ashish (ed.); Jahanwi (ed.) - Export Import Bank of India - 2018
Persistent link: https://www.econbiz.de/10012019740
Cover Image
Modeling the relationship between firm and user generated content and the stages of the marketing funnel
Colicev, Anatoli; Kumar, Ashish; O'Connor, Peter - In: International journal of research in marketing : IJRM ; … 36 (2019) 1, pp. 100-116
Persistent link: https://www.econbiz.de/10012016493
Cover Image
Extending the boundaries of corporate branding : an exploratory study of the influence of brand familiarity in recruitment practices through social media by B2B firms
Kumar, Ashish; Möller, K. E. Kristian - In: Corporate reputation review : an international journal 21 (2018) 3, pp. 101-114
Persistent link: https://www.econbiz.de/10011915390
Cover Image
A comparative study of creation of self-brand connection amongst well-liked, new, and unfavorable brands
Teck Ming Tan; Salo, Jari; Juntunen, Jouni; Kumar, Ashish - In: Journal of business research : JBR 92 (2018), pp. 71-80
Persistent link: https://www.econbiz.de/10011925270