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Virtuelle Kundeneinbindung in unternehmerischen Innovationsvorhaben und Auswirkungen auf den Kundenwert
Wiedmann, Klaus-Peter; Langner, Sascha; Schwulera, Thomas - 2007
Persistent link: https://www.econbiz.de/10003726397
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Überprüfung des Zusammenhangs zwischen Weiterempfehlungsbereitschaft und Kundenwert
Schmitt, Philipp; Meyer, Steffen; Skiera, Bernd - In: Schmalenbachs Zeitschrift für betriebswirtschaftliche … 62 (2010) 1, pp. 30-59
Persistent link: https://www.econbiz.de/10003933965
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Referral programs and customer value
Schmitt, Philipp; Skiera, Bernd; Van Den Bulte, Christophe - In: Journal of marketing 75 (2011) 1, pp. 46-59
Persistent link: https://www.econbiz.de/10008840471
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Customer engagement as a new perspective in customer management
Verhoef, Peter C.; Reinartz, Werner J.; Krafft, Manfred - In: Journal of service research : JSR 13 (2010) 3, pp. 247-252
Persistent link: https://www.econbiz.de/10008652136
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Special issue: Customer engagement
Verhoef, Peter C. (contributor) - 2010
Persistent link: https://www.econbiz.de/10008652137
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Exploring the nature of value in the word-of-mouth referral equation for health care
Dobele, Angela; Lindgreen, Adam - In: Journal of marketing management : MM 27 (2011) 3/4, pp. 269-290
Persistent link: https://www.econbiz.de/10008989905
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Analysis of attributes creating customer value and loyalty in hospitality industry
Robles, Gabriela; Leyva de Varona, Adolfo - In: International journal of leisure and tourism marketing … 2 (2011) 2, pp. 111-123
Persistent link: https://www.econbiz.de/10009011420
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Improving referral management by quantifying market mavens' word of mouth value
Walsh, Gianfranco; Elsner, Ralf - In: European management journal 30 (2012) 1, pp. 74-81
Persistent link: https://www.econbiz.de/10009490711
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Network text analysis and sentiment analysis : an integration to analyse word-of-mouth in the digital marketplace
Ravaglia, Veronica; Zanazzi, Luca; Mazzoni, Elvis - In: Capturing, analyzing, and managing word-of-mouth in the …, (pp. 137-153). 2016
Persistent link: https://www.econbiz.de/10011430624
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Defining, measuring, and managing business reference value
Kumar, V.; Petersen, J. Andrew; Leone, Robert P. - In: Journal of marketing 77 (2013) 1, pp. 68-86
Persistent link: https://www.econbiz.de/10009725654