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Selecting and employing the right media in direct marketing channels
Keillor, Bruce D. - In: Direct marketing : an international journal 2 (2008) 1, pp. 48-57
Persistent link: https://www.econbiz.de/10003934128
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Direct marketing channels: selecting and employing the right media
Keillor, Bruce D. - In: Direct marketing in action : cutting-edge strategies …, (pp. 121-137). 2007
Persistent link: https://www.econbiz.de/10003443982
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Tools vs toys : does your technology work for you or play with you?
Keillor, Bruce D. - In: Direct marketing : an international journal 1 (2007) 4, pp. 211-217
Persistent link: https://www.econbiz.de/10003936983
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Winning in the global market : a practical guide to international business success
Keillor, Bruce D. - 2012
Persistent link: https://www.econbiz.de/10009501175
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Understanding the global market : navigating the international business environment
Keillor, Bruce D. - 2013
Persistent link: https://www.econbiz.de/10009742582
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Assessing marketing journals : a mission-based approach
Hawes, Jon M.; Keillor, Bruce D. - In: Journal of the Academy of Business Education : JABE 3 (2002) 3, pp. 70-86
Persistent link: https://www.econbiz.de/10003869048
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A study of the service encounter in eight countries
Keillor, Bruce D.; Hult, G. Tomas M.; Kandemir, Destan - 2006
Persistent link: https://www.econbiz.de/10003410654
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Marketing in the 21st century
Keillor, Bruce D. (contributor) - 2007
Persistent link: https://www.econbiz.de/10003451778
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New world marketing
Wilkinson, Timothy J. (contributor);  … - 2007
Persistent link: https://www.econbiz.de/10003518490
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Interactive and multi-channel marketing
Hauser, William J. (contributor);  … - 2007
Persistent link: https://www.econbiz.de/10003518496