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Frustrated fatshionistas : an...
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1
Fashionably voluptuous : normative femininity and resistant performative tactics in fatshion blogs
Harju, Anu A.
;
Huovinen, Annamari
- In:
Gendering theory in marketing and consumer research
,
(pp. 50-73)
.
2017
Persistent link: https://www.econbiz.de/10011610765
Saved in:
2
Frustrated fatshionistas : an institutional theory perspective on consumer quests for greater choice in mainstream markets
Scaraboto, Daiane
;
Fischer, Eileen
- In:
Journal of consumer research : JCR ; an …
41
(
2014/15
),
pp. 183-206
Persistent link: https://www.econbiz.de/10010383261
Saved in:
3
Pandemic pains to Instagram gains! : COVID-19 perceptions effects on behaviours towards
fashion
brands on Instagram in Sub-Saharan Africa : tech-native vs non-native generations
Mahmoud, Ali B.
;
Ball, Joan P.
;
Rubin, Daniel
;
Fuxman, …
- In:
Journal of marketing communications
28
(
2022
)
8
,
pp. 864-888
Persistent link: https://www.econbiz.de/10013493048
Saved in:
4
Social media advertising and consumer decision-making : the mediating role of consumer engagement
Dankwa, Dan Duku
- In:
International journal of internet marketing and …
15
(
2021
)
1
,
pp. 29-53
Persistent link: https://www.econbiz.de/10012512684
Saved in:
5
Antecedents of value co-creation activities for online
fashion
brands
Thomas, Lauren Josie
;
Brooks, Simon
;
McGouran, Cathy
- In:
Journal of strategic marketing
28
(
2020
)
5
,
pp. 384-398
Persistent link: https://www.econbiz.de/10012313908
Saved in:
6
Brand public
Arvidsson, Adam
;
Caliandro, Alessandro
- In:
Journal of consumer research : JCR ; an …
42
(
2015/2016
)
5
,
pp. 727-748
Persistent link: https://www.econbiz.de/10011435766
Saved in:
7
Men's and women's implicit negativity towards obese
fashion
models
Aagerup, Ulf
- In:
Journal of global fashion marketing : JGfM
13
(
2022
)
3
,
pp. 273-288
Persistent link: https://www.econbiz.de/10013270766
Saved in:
8
Are close friends the enemy? : online social networks, self-esteem, and self-control
Wilcox, Keith
;
Stephen, Andrew T.
- In:
Journal of consumer research : JCR ; an …
40
(
2013/14
)
1
,
pp. 90-103
Persistent link: https://www.econbiz.de/10009777330
Saved in:
9
Obese customers' fitness goal disclosure on social media : exploring weight-loss image sharing on emotions and healthy lifestyle aspirations
Singh, Gurmeet
;
Sharma, Shavneet
- In:
European journal of marketing
56
(
2022
)
11
,
pp. 3138-3167
Persistent link: https://www.econbiz.de/10013457415
Saved in:
10
An old model for a new age : consumer decision making in participatory digital culture
Ashman, Rachel
;
Solomon, Michael R.
;
Wolny, Julia
- In:
Journal of customer behaviour
14
(
2015
)
2
,
pp. 127-146
Persistent link: https://www.econbiz.de/10011412286
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