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Configuration theory assessment of business relationship strategies : conceptual model and hypothesis development
Zaefarian, Ghasem; Naudé, Peter; Henneberg, Stephan - In: Journal of customer behaviour 9 (2010) 3, pp. 299-316
Persistent link: https://www.econbiz.de/10008697903
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Sense-making and management in business networks : some observations, considerations, and a research agenda
Henneberg, Stephan C.; Naudé, Peter; Mouzas, Stefanos - In: Industrial marketing management : the international … 39 (2010) 3, pp. 355-360
Persistent link: https://www.econbiz.de/10003976386
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Understanding the role of marketing–purchasing collaboration in industrial markets : the case of Russia
Smirnova, Maria; Henneberg, Stephan; Ashnai, Bahar; … - In: Industrial marketing management : the international … 40 (2011) 1, pp. 54-64
Persistent link: https://www.econbiz.de/10008907889
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The impact of market orientation on the development of relational capabilities and performance outcomes : the case of Russian industrial firms
Smirnova, Maria; Naudé, Peter; Henneberg, Stephan; … - In: Industrial marketing management : the international … 40 (2011) 1, pp. 44-53
Persistent link: https://www.econbiz.de/10008907890
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Developing network insight
Mouzas, Stefanos; Henneberg, Stephan; Naudé, Peter - In: Industrial marketing management : the international … 37 (2008) 2, pp. 167-180
Persistent link: https://www.econbiz.de/10003701495
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Managing the customer horizon - final customers and the network perspective
Henneberg, Stephan; Mouzas, Stefanos - In: Thexis : Fachzeitschrift für Marketing ; … 24 (2007) 3, pp. 7-10
Persistent link: https://www.econbiz.de/10003505920
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Changing network pictures: evidence from mergers and acquisitions
Öberg, Christina; Henneberg, Stephan; Mouzas, Stefanos - In: Industrial marketing management : the international … 36 (2007) 7, pp. 926-940
Persistent link: https://www.econbiz.de/10003532856
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Managing interdependencies i supplier networks
Roseira, Catarina; Brito, Carlos Henrique Figueiredo e … - In: Industrial marketing management : the international … 39 (2010) 6, pp. 925-935
Persistent link: https://www.econbiz.de/10008655103
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Complaint resolution management expectations in an asymmetric business-to-business context
Gruber, Thorsten; Henneberg, Stephan; Ashnai, Bahar; … - In: The journal of business & industrial marketing 25 (2010) 5, pp. 360-371
Persistent link: https://www.econbiz.de/10008655577
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Value dimensions and relationship postures in dyadic "Key Relationship Programmes"
Henneberg, Stephan; Pardo, Catherine; Mouzas, Stefanos; … - In: Journal of marketing management : MM 25 (2009) 5/6, pp. 535-550
Persistent link: https://www.econbiz.de/10003874162