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Referenzeffekte von Multi-Item-Promotions
Knaf, Michael - 2009 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003809823
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Modelling clearance sales store loyalty behaviour of Indian shoppers
Hemalatha, M.; Sivakumar, V. J. - In: International journal of business excellence 3 (2010) 2, pp. 206-225
Persistent link: https://www.econbiz.de/10009575528
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Ansatzpunkte zur Steigerung der Leistungsqualität am Point of Sales - Ergebnisse einer empirischen Studie zur Wahrnehmung der Leistungsqualität in SB-Warenhäusern
Rudolph, Thomas; Schmickler, Marc - In: Handelsforschung 14 (2000), pp. 141-161
Persistent link: https://www.econbiz.de/10001472994
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Referenzeffekte von Multi-Item-Promotions
Knaf, Michael - 2009
Grundlagen zu Preis-Promotions -- Erkenntnisse zu Referenzeffekten von Preis-Promotions -- Hypothesen zu Referenzeffekten von Multi-Item-Promotions -- Vorgehensweise der empirischen Studie -- Modellierung der Referenzeffekte von Multi-Item-Promotions -- Befunde zu Referenzeffekten von...
Persistent link: https://www.econbiz.de/10014014968
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Smart Shopping im Einzelhandel : wissenschaftliche Studie über die Ursachen dieses Kaufverhaltens und mögliche Abwehrstrategien
Müller, Jochem - 2008 - 1. Aufl.
Persistent link: https://www.econbiz.de/10012878382
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Relationship characteristics and cash flow variability : implications for satisfaction, loyalty, and customer portfolio management
Tarasi, Crina O.; Bolton, Ruth N.; Gustafsson, Anders; … - In: Journal of service research : JSR 16 (2013) 2, pp. 121-137
Persistent link: https://www.econbiz.de/10009774895
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Acta non verba? : the role of customer participation and word of mouth in the relationship between service firms' customer satisfaction and sales performance
Eisingerich, Andreas B; Auh, Seigyoung; Merlo, Omar - In: Journal of service research : JSR 17 (2014) 1, pp. 40-53
Persistent link: https://www.econbiz.de/10010356889
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The impact of corporate social responsibility on customer satisfaction, relationship maintenance and loyalty in the shipping industry
Shin, Youngran; Vinh Van Thai - In: Corporate social responsibility and environmental management 22 (2015) 6, pp. 381-392
Persistent link: https://www.econbiz.de/10011449703
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Relationship marketing in customer loyalty of commercial galleries in times of COVID-19
Cano, Luz; Castro, Djanira; Vicente-Ramos, Wagner - In: Verslas : teorija ir praktika : Vilniaus Gedimino … 22 (2021) 2, pp. 426-435
The main objective of the study is to determine the level of dependence between relationship marketing and the level of customer loyalty to the brand. The study was conducted through a quantitative approach using the CAWI method. Relationships were determined by several factors. The loyalty...
Persistent link: https://www.econbiz.de/10012888387
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Antecedents of store loyalty among Chinese customers
Chu, Yun; Vásquez Párraga, Arturo; Ma, Jianyu - In: International journal of business 23 (2018) 2, pp. 151-165
Persistent link: https://www.econbiz.de/10011863694