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Retailer choice and loyalty schemes : evidence from Sweden
Lundberg, Johan; Lundberg, Sofia - 2010
Persistent link: https://www.econbiz.de/10003926542
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Loyalty marketing and loyalty cards : a study of the Italian market
Cedrola, Elena; Memmo, Sabrina - In: International journal of retail & distribution management 38 (2010) 2/3, pp. 205-225
Persistent link: https://www.econbiz.de/10003964447
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Recurring goals and learning : the impact of successful reward attainment on purchase behavior
Drèze, Xavier; Nunes, Joseph C. - In: Journal of marketing research : JMR 48 (2011) 2, pp. 268-281
Persistent link: https://www.econbiz.de/10008988450
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Consumers, citizens, and deviants : differing forms of personal identification in England since the Victorian period
Higgs, Edward - In: The voice of the citizen consumer : a history of market …, (pp. 179-197). 2011
Persistent link: https://www.econbiz.de/10008991226
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A multistep approach to derive targeted category promotions
Breugelmans, Els; Boztuğ, Yasemin; Reutterer, Thomas - In: MSI reports : working paper series (2010) 4, pp. 141-186
Persistent link: https://www.econbiz.de/10009007358
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Do comsumption goals matter? : the effects of online loyalty programs in the satisfaction-loyalty relation
Suh, Jung-chae; Yi, Youjae - In: Psychology & marketing 29 (2012) 8, pp. 549-557
Persistent link: https://www.econbiz.de/10009575078
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Understanding the relationships of program satisfaction, program loyalty and store loyalty among cardholders of loyalty programs
Nor Asiah Omar; Aziz, Norzalita Abd.; Muhamad Azrin Nazri - In: Asian Academy of Management journal : AAMJ 16 (2011) 1, pp. 21-41
Persistent link: https://www.econbiz.de/10009356703
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Analyzing the intention to use mobile coupon and the moderating effects of price consciousness and gender
Jayasingh, Sudarsan; Uchenna Cyril Eze - In: International journal of e-business research : an … 8 (2012) 1, pp. 54-75
Persistent link: https://www.econbiz.de/10009505549
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Retailer choice and loyalty schemes : evidence from Sweden
Lundberg, Johan; Lundberg, Sofia - In: Letters in spatial and resource sciences : LSRS 3 (2010) 3, pp. 137-146
Persistent link: https://www.econbiz.de/10009508355
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Adherence to customer loyalty programmes and changes in buyer behaviour
Collado Agudo, Jesús; Herrero Crespo, Angel; … - In: The service industries journal 32 (2012) 8, pp. 1323-1341
Persistent link: https://www.econbiz.de/10009553145