Purpose - The purpose of this study is to examine the impact of relationship coordination on the performance of trade intermediaries. Design/methodology/approach - This study uses a model of interfirm governance involving multiple members - customers, suppliers and a firm's internal members. In...

Most foreign brands target first tier cities in China, thinking that demand in lower tier cities is unable to support their stores. The case describes how Xtep, a Chinese sportswear brand, succeeded in building a strong position in second and third tier cities by tapping into youth's need for...