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The effect of price, brand name, and store name on buyers' perceptions of product quality : an integrative review
Rao, Akshay R.; Monroe, Kent B. - 1989
Persistent link: https://www.econbiz.de/10004197358
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Causes and Consequences of Price Premiums
Rao, Akshay R.; Monroe, Kent B. - In: The journal of business : B 69 (1996) 4, pp. 511-536
Persistent link: https://www.econbiz.de/10007321670
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SPECIAL ISSUE ON THE PAST, PRESENT, AND FUTURE OF THE MARKETING DISCIPLINE - Remembering Versus Knowing: Issues in Buyers' Processing of Price Information
Monroe, Kent B.; Lee, Angela Y. - In: Journal of the Academy of Marketing Science 27 (1999) 2, pp. 207-225
Persistent link: https://www.econbiz.de/10006152896
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Determinants of Perceived Health and Safety Risks of Selected Hazardous Products and Activities
Oglethorpe, Janet E.; Monroe, Kent B. - In: Journal of consumer affairs : official publication of … 28 (1994) 2, pp. 326-346
Persistent link: https://www.econbiz.de/10006218280
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The Price Is Unfair! A Conceptual Framework of Price Fairness Perceptions
Xia, Lan; Monroe, Kent B.; Cox, Jennifer L. - In: Journal of marketing 68 (2004) 4, pp. 1-15
Persistent link: https://www.econbiz.de/10005925210
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The Effects of Price-Comparison Advertising on Buyers' Perceptions of Acquisition Value, Transaction Value, and Behavioral Intentions
Grewal, Dhruv; Monroe, Kent B.; Krishnan, R. - In: Journal of marketing 62 (1998) 2, pp. 46-59
Persistent link: https://www.econbiz.de/10005977709
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Effects of shopping information on consumers' responses to comparative price claims
Blair, Edward A.; Harris, Judy; Monroe, Kent B. - In: Journal of retailing 78 (2002) 3, pp. 175-182
Persistent link: https://www.econbiz.de/10006615719
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The Effects of Framing Price Promotion Messages on Consumers' Perceptions and Purchase Intentions
Chen, Shin-Fen S.; Monroe, Kent B.; Lou, Yung-Chien - In: Journal of retailing 74 (1998) 3, pp. 353-372
Persistent link: https://www.econbiz.de/10006627897
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The Effects of Framing Price Promotion Messages on Consumers' Perceptions and Purchase Intentions
Chen, Shin-Fen S.; Monroe, Kent B.; Lou, Yung-Chien - In: Journal of retailing 19980, pp. 353-372
Persistent link: https://www.econbiz.de/10006640006
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Re-Inquiries - A Reexamination of Frequency-Depth Effects in Consumer Price Judgments
Lalwani, Ashok K.; Monroe, Kent B. - In: Journal of consumer research : JCR ; an … 32 (2005) 3, pp. 480
Persistent link: https://www.econbiz.de/10006641984