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Purchase behavior in favor of domestic products in the West Balkans
Dmitrovic, Tanja; Vida, Irena; Reardon, James - In: International business review : the official journal of … 18 (2009) 5, pp. 523-535
Persistent link: https://www.econbiz.de/10008301025
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Antismoking Messages for the International Teenage Segment: The Effectiveness of Message Valence and Intensity Across Different Cultures
Reardon, James; Miller, Chip; Foubert, Bram; Vida, Irena; … - In: Journal of international marketing 14 (2006) 3, pp. 115
Persistent link: https://www.econbiz.de/10007287676
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Determinants of International Retail Involvement: The Case of Large U.S. Retail Chains
Vida, Irena; Reardon, James; Fairhurst, Ann - In: Journal of international marketing 8 (2000) 4, pp. 37-60
Persistent link: https://www.econbiz.de/10007240605
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The effects of ethnocentrism and economic development on the formation of brand and ad attitudes in transitional economies
Reardon, James; Miller, Chip; Vida, Irena; Kim, Irina - In: European journal of marketing : EJM 39 (2005) 7, pp. 737-754
Persistent link: https://www.econbiz.de/10006077644
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Purchase behavior in favor of domestic products in the West Balkans
Dmitrovic, Tanja; Vida, Irena; Reardon, James - In: International business review : the official journal of … 18 (2009) 5, pp. 523-536
Persistent link: https://www.econbiz.de/10008891667
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Teenagers' response to self- and other-directed anti-smoking messages: A cross-cultural study
Miller, Chip; Foubert, Bram; Reardon, James; Vida, Irena - In: International journal of market research : JMRS ; the … 49 (2007) 4, pp. 515-534
Persistent link: https://www.econbiz.de/10007761173
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Politika Nezavisimoj Partii Melkich Sel'skich Chozjaev v 1944-1948 gg.
Vida, I. - In: Acta historica : revue de l'Académie des Sciences de … 19 (1973) 1/2, pp. 151-193
Persistent link: https://www.econbiz.de/10002973580
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What works best? : the importance fo ad characteristics in antismoking advertising to adolescents
Vida, Irena; Bajde, Domen - In: Proceedings of the 14th Annual Conference on Marketing …, (pp. 337-342). 2006
Persistent link: https://www.econbiz.de/10003622392
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The impact of atmospherics on consumer behaviour : the case of the music fit in retail stores
Vida, Irena - In: Economic and business review for Central and … 10 (2008) 1, pp. 21-35
Persistent link: https://www.econbiz.de/10009913653
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Atmospheric music fit as a driver of shopper store evaluations and their behavioral responses
Vida, Irena - In: The journal of applied business research 24 (2008) 2, pp. 97-102
Persistent link: https://www.econbiz.de/10009881481