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An evaluation of artistic influences on marketing theory and practice
Fillis, Ian - In: Marketing intelligence & planning 27 (2009) 6, pp. 753-774
Persistent link: https://www.econbiz.de/10009526326
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Fresh thinking in services marketing : contemporary, cutting-edge and creative thoughts
2015
Persistent link: https://www.econbiz.de/10011418234
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Special issue: Contribution of philosophy to the advancement of marketing thought
Panigyrakis, George (contributor) - 2014
Persistent link: https://www.econbiz.de/10010408204
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Honoring Donald F. Dixon
Shaw, Eric H. (contributor) - 2011
Persistent link: https://www.econbiz.de/10008936954
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Modern marketing research : a behavioral science approach
Schreier, Fred T. - 1963
Persistent link: https://www.econbiz.de/10002790915
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Identifying market segments in consumer markets : variable selection and data interpretation
Tonks, David (contributor) - 2004
Persistent link: https://www.econbiz.de/10002099391
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Hunting for the criteria for marketing science : logical empiricism and all that ..
Karlinsky, Meir - In: Changing the course of marketing : alternative …, (pp. 37-44). 1985
Persistent link: https://www.econbiz.de/10001307204
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Relationship marketing : its disciplinary roots and future directions
Möller, K. E. Kristian - 1997
Persistent link: https://www.econbiz.de/10000978555
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Electronic marketing : integrating electronic resources into the marketing process
Reedy, Joel; Schullo, Shauna - 2004 - 2nd ed.
Persistent link: https://www.econbiz.de/10001759945
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Ermittlung von Marketing-Strategien mit Hilfe der Temporal-Difference-Methode
Dietl, Wolfgang - 2001
Persistent link: https://www.econbiz.de/10001555249