"Producing and Consuming the Craft Beer Movement is an ethnographic analysis of the craft beer movement and its rapid … will provide an excellent foundation for considering craft beer and an entrepreneurial practice that produces other forms … of value beyond monetary value. The craft beer movement has been an important movement for thinking about contemporary …

provides useful insights for brewery marketing managers by exploiting the strong positive relationships found between beer … the brand equity drivers of A. Le Coq beer have an impact on attachment and its overall brand equity in the Estonian … brewery market. In order to achieve this goal, an empirical study was conducted based on the 17 customer …