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Consumer attitude formation from eWOM : interplay between cognition and affect
Kim, Jinsoo - In: International journal of internet marketing and … 11 (2017) 4, pp. 330-354
Persistent link: https://www.econbiz.de/10011859084
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Publicity about athlete endorsers affects responses to ads via motivational activation
Read, Glenna L.; Kim, Jihoon; Lee, Yen-I; Sun, Shuoya; … - In: Sport marketing quarterly : preferred journal of the … 31 (2022) 2, pp. 101-112
Persistent link: https://www.econbiz.de/10013346950
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Evaluating empirical research into music in advertising : a congruity perspective
Oakes, Steve - In: Journal of advertising research 47 (2007) 1, pp. 38-50
Persistent link: https://www.econbiz.de/10003609570
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Research on long- and short-term music preference recommendation method integrating music emotional attention
Yang, Yan - In: International journal of networking and virtual … 28 (2023) 2/4, pp. 381-397
Persistent link: https://www.econbiz.de/10014436534
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How songs from growing up and viewers' attachment styles affect video ads' effectiveness
Lourenço, Carlos Jorge da Silva; Isabella, Giuliana; … - In: Psychology & marketing 40 (2023) 1, pp. 209-233
Persistent link: https://www.econbiz.de/10013465222
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Tailoring web-based recruiting messages : individual differences in the persuasiveness of affective and cognitive messages
Kraichy, David; Chapman, Derek S. - In: Journal of business and psychology 29 (2014) 2, pp. 253-268
Persistent link: https://www.econbiz.de/10010363943
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Heart or mind? : the impact of power distance belief on the persuasiveness of cognitive versus affective appeals in education marketing messages
Tu, Lingjiang; Kwon, JaeHwan; Gao, Huachao - In: Journal of marketing research 59 (2022) 1, pp. 173-190
Persistent link: https://www.econbiz.de/10012801851
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The influence of mood and information processing strategies on recall, persuasion, and intention to get a flu vaccine
Sar, Sela; Rodriguez, Lulu - In: Health marketing quarterly 36 (2019) 1, pp. 17-34
Persistent link: https://www.econbiz.de/10012200118
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What happens after consumption? : role of autobiographical memory experience, nostalgia and evangelizing
Sivar, V. J.; Johny, B. Issac - In: International journal of business policy and economics 12 (2019) 2, pp. 125-137
Persistent link: https://www.econbiz.de/10012429773
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In the mood for action : when negative program-induced mood improves the behavioral effectiveness of TV commercials
Tafani, Eric; Roux, Elyette; Greifeneder, Rainer - In: Journal of business research : JBR 84 (2018), pp. 125-140
Persistent link: https://www.econbiz.de/10011802802