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Re-inquiries - Reference Diversity in JCR, JM, and JMR: A Reexamination and Extension of Tellis, Chandy, and Ackerman (1999)
Bettencourt, Lance A.; Houston, Mark B. - In: Journal of consumer research : JCR ; an … 28 (2001) 2, pp. 313-323
Persistent link: https://www.econbiz.de/10006657586
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Lifestyle of the Tight and Frugal: Theory and Measurement
Lastovicka, John L.; Bettencourt, Lance A.; Hughner, … - In: Journal of consumer research : JCR ; an … 26 (1999) 1, pp. 85
Persistent link: https://www.econbiz.de/10006666370
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Debunking Myths About Customer Needs - Give your customers the proper role in the innovation process by forming correct beliefs about their needs.
Bettencourt, Lance A. - In: Marketing management : a quarterly business management … 18 (2009) 1, pp. 46-53
Persistent link: https://www.econbiz.de/10008179701
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The Impact of Voice and Justification on Students' Perceptions of Professors' Fairness
Schmidt, Thomas A.; Houston, Mark B.; Bettencourt, Lance A. - In: Journal of marketing education : JME 25 (2003) 2, pp. 177
Persistent link: https://www.econbiz.de/10006253786
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Articles - But That's Not Fair! An Exploratory Study of Student Perceptions of Instructor Fairness
Houston, Mark B.; Bettencourt, Lance A. - In: Journal of marketing education : JME 21 (1999) 2, pp. 84-96
Persistent link: https://www.econbiz.de/10006296004
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The Relationship Between Waiting in a Service Queue and Evaluations of Service Quality: A Field Theory Perspective
Houston, Mark B.; Bettencourt, Lance A.; Wenger, Sutha - In: Psychology & marketing 15 (1998) 8, pp. 735-754
Persistent link: https://www.econbiz.de/10006991116
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Customization of the service experience: The role of the frontline employee
Bettencourt, Lance A.; Gwinner, Kevin - In: International journal of service industry management : IJSIM 7 (1996) 2, pp. 3-20
Persistent link: https://www.econbiz.de/10007135405
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MARKETING - Giving Customers a Fair Hearing - With a clear definition of what a customer need is, companies are able to get the inputs that are required to succeed at innovation.
Ulwick, Anthony W.; Bettencourt, Lance A. - In: MIT sloan management review 49 (2008) 3, pp. 62-68
Persistent link: https://www.econbiz.de/10007993743
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TOOL KIT - The Customer-Centered Innovation Map - When companies understand that customers "hire" products, services, software, and ideas to get jobs done, they can dissect those j...
Bettencourt, Lance A.; Ulwick, Anthony W. - In: Harvard business review : HBR (2008), pp. 109-116
Persistent link: https://www.econbiz.de/10008058983
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Consumer job journeys
Bettencourt, Lance A.; Harmeling, Colleen; … - In: Journal of service research 25 (2022) 3, pp. 347-370
Persistent link: https://www.econbiz.de/10013395966