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Marketing the $35 Akash tablet
Singh, Ramendra; Roy, Sanjit Kumar - In: Marketing cases from emerging markets, (pp. 117-136). 2014
Persistent link: https://www.econbiz.de/10010188840
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From market separation to market development at bottom of pyramid : case studies on two non-profit organizations
Singh, Ramendra; Modi, Pratik - 2012
Persistent link: https://www.econbiz.de/10009699644
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Does CSR orientation reflect stakeholder relationship marketing orientation? : an epirical examiniation of Indian banks
Singh, Ramendra; Agarwal, Sharad - In: Marketing intelligence & planning 31 (2013) 4, pp. 405-420
Persistent link: https://www.econbiz.de/10009764897
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Corporate social responsibility in emerging markets : corporate India's engagement with local communities
Singh, Ramendra; Agarwal, Sharad - In: Corporate social responsibility and local community in Asia, (pp. 65-85). 2014
Persistent link: https://www.econbiz.de/10010356314
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Sustainability and marketing to socially connected consumers
Singh, Ramendra (contributor) - 2014
Persistent link: https://www.econbiz.de/10010407016
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SALCUSTOR : a multi-dimensional scale for salesperson's customer orientation and implications for customer-oriented selling
Singh, Ramendra; Koshy, Abraham - 2010
Persistent link: https://www.econbiz.de/10003987563
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Impact of apologetic vs defensive selling strategies under negative corporate publicity : exploring the role of customer trust and gratitude
Singh, Ramendra; Xie, Yi - 2010
Persistent link: https://www.econbiz.de/10003987572
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Salesperson's karma orientation : a conceptual framework and research propositions
Singh, Ramendra; Singh, Rakesh - 2010
Persistent link: https://www.econbiz.de/10003987576
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Customers' value appraisals-suppliers' value propositions interaction process in developing new services : a case study from the natural gas industry
Singh, Ramendra; Paliwal, Pramod - In: International journal of energy sector management : IJESM 6 (2012) 2, pp. 255-272
Persistent link: https://www.econbiz.de/10009568800
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When do corporate social responsibility initiatives impact on customer-facing employees? : evidence from India and the Netherlands
Vlachos, Pavlos A.; Panagopoulos, Nikolaos G.; … - In: The international journal of human resource management 25 (2014) 22, pp. 3086-3112
Persistent link: https://www.econbiz.de/10010474939