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Conflict-induced entrepreneurial resilience, self-efficacy and the new social compact : a study of BoP micro-entrepreneurs in conflict zones
Singh, Ramendra; Wani, Tahir; Ali, Saiyed Wajid; Khare, … - In: Decision : official journal of Indian Institute of … 48 (2021) 3, pp. 309-326
Persistent link: https://www.econbiz.de/10012663995
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Marketing to the poor : creating value
Singh, Ramendra (ed.); Wani, Tahir A. (ed.) - 2022
Persistent link: https://www.econbiz.de/10014023312
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Drivers, barriers, and facilitators of entrepreneurship at bop : review, conceptual framework and research agenda
Kumar, Avinash; Kumra, Rajeev; Singh, Ramendra - In: Journal of macromarketing 42 (2022) 3, pp. 381-413
Persistent link: https://www.econbiz.de/10013389045
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Salesperson's spiritual response to job burnout : the role of karma and the moderating impact of thought self-leadership
Singh, Ramendra; Singhal, Rakesh Kumar; Shukla, Keerti - In: The journal of business & industrial marketing 37 (2022) 12, pp. 2442-2452
Persistent link: https://www.econbiz.de/10013455419
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Micro-entrepreneurship as a bottom-up approach for poverty eradication and sustainable development : an understanding of marketing exchange system to the poor
Wani, Tahir Ahmad; Singh, Ramendra; Tyagi, Nikita - In: Marketing to the poor : creating value, (pp. 113-130). 2022
Persistent link: https://www.econbiz.de/10014312220
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Wellbeing implications of BoP marketing : a service ecosystem approach
Shukla, Yupal; Singh, Ramendra; Dwivedi, Prabhat; … - In: The journal of services marketing 37 (2023) 7, pp. 883-894
Persistent link: https://www.econbiz.de/10014333404
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Entrepreneurial competencies, business success and subjective well-being of BoP entrepreneurs in rural India : an empirical examination
Kumar, Avinash; Singh, Ramendra; Gupta, Rajesh; Sinha, P. K. - 2023
Persistent link: https://www.econbiz.de/10014384943
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Voting decision-making of low-income consumers : literature review and research agenda
Mukherjee, Srabanti; Datta, Biplab; Singh, Ramendra - In: International journal of consumer studies 47 (2023) 6, pp. 2245-2269
Persistent link: https://www.econbiz.de/10014427279
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Emotions and consumer behaviour : a review and research agenda
Sharma, Kirti; Trott, Sangeeta; Sahadev, Sunil; Singh, … - In: International journal of consumer studies 47 (2023) 6, pp. 2396-2416
Persistent link: https://www.econbiz.de/10014427314
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Special issue: marketing to the poor, disadvantaged and marginalized consumers : a global perspective
Singh, Ramendra (ed.); Jaikumar, Saravana (ed.) - 2021
Persistent link: https://www.econbiz.de/10012650643