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Socio-cultural dynamics, entre...
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India
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25
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Singh, Ramendra
131
Koshy, Abraham
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9
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5
Mishra, Prashant
5
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5
Chakrabarti, Ronika
4
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3
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6
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5
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4
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2
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2
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2
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Boundary spanning elements and the marketing function in organizations : concepts and empirical studies
1
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1
Decision : official journal of Indian Institute of Management Calcutta
1
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1
Information technology for development : an internat. journal
1
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International journal of business and emerging markets : IJBEM
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ECONIS (ZBW)
91
OLC EcoSci
19
Other ZBW resources
18
RePEc
7
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81
Jugaad as frugal innovation in street entrepreneurship at the bottom of the pyramid
Singh, Ramendra
;
Gupta, Vaibhav
-
2013
Persistent link: https://www.econbiz.de/10010508772
Saved in:
82
Corporate social responsibility for social impact : approach to measure social impact using CSR impact index
Singh, Ramendra
;
Agarwal, Sharad
-
2013
Persistent link: https://www.econbiz.de/10010508775
Saved in:
83
Determinants of B2B salespersons' performance and effectiveness : a review and synthesis of literature
Singh, Ramendra
;
Koshy, Abraham
- In:
The journal of business & industrial marketing
25
(
2010
)
7
,
pp. 535-546
Persistent link: https://www.econbiz.de/10008749932
Saved in:
84
To blow one's trumpet or not? a case study of a coaching institute in the educational services industry
Singh, Ramendra
;
Sinha, Alok Kumar
;
Sharma, Akhil
- In:
The marketing review
11
(
2011
)
1
,
pp. 83-100
Persistent link: https://www.econbiz.de/10009233527
Saved in:
85
Snapdeal : a strategic dilemma!
Singh, Ramendra
-
2015
Persistent link: https://www.econbiz.de/10011450982
Saved in:
86
Healthcare for the bottom of the pyramid
Singh, Ramendra
(
ed.
);
Mukherjee, Avinandan
(
ed.
)
-
2015
Persistent link: https://www.econbiz.de/10011479804
Saved in:
87
Marketing the $35 Akash tablet
Singh, Ramendra
;
Roy, Sanjit Kumar
- In:
Marketing cases from emerging markets
,
(pp. 117-136)
.
2014
Persistent link: https://www.econbiz.de/10010188840
Saved in:
88
Consumption and purchase patterns among bottom of pyramid consumers : propositions, and implications for public policy
Singh, Ramendra
;
Mukherjee, Srabanti
;
Mishra, Hari Govind
-
2017
Persistent link: https://www.econbiz.de/10011724354
Saved in:
89
BOP research meets macromarketing : content analysis of BOP-related research in the Journal of Macromarketing
Singh, Ramendra
;
Bharadwaj, Apoorva
- In:
Decision
44
(
2017
)
1
,
pp. 69-82
Persistent link: https://www.econbiz.de/10011703067
Saved in:
90
Special issue: marketing challenges and opportunities in India
Singh, Ramendra
(
ed.
)
-
2018
Persistent link: https://www.econbiz.de/10011963046
Saved in:
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