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Channels for promotion of fashion brands in the online space

Oklander, Mykhailo; Kudina, Alevtyna - In: Baltic Journal of Economic Studies 7 (2021) 2, pp. 179-187

Persistent link: https://www.econbiz.de/10012587097

Determinants of brand loyalty in the apparel industry : a developing country perspective

Ledikwe, Aobakwe - In: Cogent business & management 7 (2020) 1, pp. 1-18

The study aims to investigate the determinants of brand loyalty in the apparel industry of Botswana. A descriptive … relationships between brand awareness, brand image, brand trust, and brand loyalty. Additionally, brand commitment significantly … moderated the influence of brand trust on brand loyalty. Therefore, it is important for the management of apparel brands to …

Persistent link: https://www.econbiz.de/10012621959

Understanding the social consumer fashion brand engagement journey : insights about reputed fashion brands

Naeem, Muhammad; Ozuem, Wilson - In: The journal of brand management : an international journal 28 (2021) 5, pp. 510-525

Persistent link: https://www.econbiz.de/10012601209

Brand equity trend analysis for fashion brands (2001-2021)

Siddiqui, Kamran Ahmed - In: Journal of global fashion marketing : JGfM 13 (2022) 3, pp. 238-255

Persistent link: https://www.econbiz.de/10013270726

Sizing Up the Garment Industry : Large Brands, Supply Chain Labour Market Share, and Lessons for Governance Design

Curley, Martin - 2022

How many garment brands would need to change their behaviour in order to reach a ‘critical mass’ leading to widespread improvement in respect for human rights and the environment? And how should governance and regulatory efforts be designed to help achieve that critical mass? Using a...

Persistent link: https://www.econbiz.de/10013292894

Are digital influencers social change catalysts? : empirical findings from the online apparel industry

Khwaja, Muddasar Ghani; Zaman, Umer; Butt, Athar Hameed - In: International journal of technology marketing : IJTMkt 16 (2022) 1/2, pp. 145-167

Persistent link: https://www.econbiz.de/10013258263

A study on the effects of branding on customer buying behavior with special reference to apparel brand in Ranchi

Ghosh, Durga - In: GITAM journal of management : a quarterly publication … 18 (2020) 4, pp. 37-54

Persistent link: https://www.econbiz.de/10013187310

See now, buy now model : a passport to fashion brand equity

Brandão, Amélia Maria Pinto da Cunha; Dourado, Pedro; … - In: Scientific Annals of Economics and Business 67 (2020), pp. 33-55

Persistent link: https://www.econbiz.de/10012668165

Intenationalisation strategy of iconic Malaysian high fashion brands

Loo, Benaliza Kung-ying; Hackley, Christopher E. - In: Qualitative market research : an international journal 16 (2013) 4, pp. 406-420

Persistent link: https://www.econbiz.de/10010127851

An exploration of US-made clothing in China

Shen, Dong; Wang, Qiuyue - In: Journal of fashion marketing and management 21 (2017) 2, pp. 247-261

Persistent link: https://www.econbiz.de/10011661983