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Market orientation of Korean MNC subsidiaries and their performance in the Chinese and Indian markets
Kwon, Yung-chul - In: International marketing review 27 (2010) 2, pp. 179-199
Persistent link: https://www.econbiz.de/10003988016
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The effects of market orientation on subsidiary performance : empirical evidence from MNCs in Turkey
Kirca, Ahmet H. - In: Journal of world business : JWB 46 (2011) 4, pp. 447-454
Persistent link: https://www.econbiz.de/10009373595
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Marketing strategy antecedents of value adding by foreigh subsidiaries
Pehrsson, Anders - In: International marketing review 26 (2009) 2, pp. 151-171
Persistent link: https://www.econbiz.de/10009522640
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Market orientation and business performance in MNC foreign subsidiaries : moderating effects of integration and responsiveness
Qu, Riliang; Zhang, Zelin - In: Journal of business research : JBR 68 (2015) 5, pp. 919-924
Persistent link: https://www.econbiz.de/10010516679
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Headquarters to subsidiary transfer effects on marketing strategy exploitation
Schleimer, Stephanie C.; Coote, Leonhard V.; Riege, Andreas - In: Journal of business research : JBR 67 (2014) 3, pp. 307-315
Persistent link: https://www.econbiz.de/10010245263
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Marketing innovation autonomy for subsidiaries in new products development : a case study in fixed telecom
Yamasaki, V. E. I.; MacLennan, M. L. F.; Almeida, L. M. - In: International journal of logistics systems and management 17 (2014) 3, pp. 275-288
Persistent link: https://www.econbiz.de/10010389399
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Market orientation, embeddedness and the autonomy and performance of multinational subsidiaries in an emerging economy
Li, Xiaoying; Liu, Xiaming; Thomas, Howard - In: Management international review : mir ; journal of … 53 (2013) 6, pp. 869-897
Persistent link: https://www.econbiz.de/10010205961
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Affiliate marketing : experiences of different companies
Narang, Ritu; Trivedi, Prashant - In: Driving traffic and customer activity through affiliate …, (pp. 11-32). 2018
Persistent link: https://www.econbiz.de/10011715392
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Evidence of a glocal marketing strategy : a case study in the Brazilian telecommunication market
Duarte, Paulo; Yamasaki, Viviane; Rocha, Thelma Valéria; … - In: International journal of business excellence 19 (2019) 3, pp. 364-380
Persistent link: https://www.econbiz.de/10012145758
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Product Development in Emerging Market Subsidiaries - The Influence of Autonomy and Internal Markets on Subsidiary Roles
Boehe, Dirk Michael - 2009
Emerging market subsidiaries constitute an increasingly important asset for the innovative activities of multinational corporations (MNCs). This study examines how different types of these subsidiaries may be integrated into global R&D using two essential coordination mechanisms - hierarchical...
Persistent link: https://www.econbiz.de/10014203001