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The effects of guilt-appeal intensity on persuasive and emotional outcomes : the moderating role of sponsor motive

Turner, Monique Mitchell; Mabry-Flynn, Amanda; Shen, Hongmei - In: Journal of nonprofit & public sector marketing 30 (2018) 2, pp. 134-150

Persistent link: https://www.econbiz.de/10011880037

A double dose of fear: A theory-based content analysis of news articles surrounding the 2006 cough syrup contamination crisis in Panama

Turner, Monique Mitchell; Boudewyns, Vanessa; … - In: Risk management : an international journal 15 (2013) 2, pp. 79-99

Persistent link: https://www.econbiz.de/10010110508

Emotional branding : what, when, and why

Turner, Monique Mitchell - In: Psychology of branding, (pp. 15-37). 2013

Persistent link: https://www.econbiz.de/10009775626

Shame-free guilt appeals : testing the emotional and cognitive effects of shame and guilt appeals

Boudewyns, Vanessa; Turner, Monique M.; Paquin, Ryan S. - In: Psychology & marketing 30 (2013) 9, pp. 811-825

Persistent link: https://www.econbiz.de/10009792692

Shame‐Free Guilt Appeals: Testing the Emotional and Cognitive Effects of Shame and Guilt Appeals

Boudewyns, Vanessa; Turner, Monique M.; Paquin, Ryan S. - In: Psychology & marketing 30 (2013) 9, pp. 811-825

Persistent link: https://www.econbiz.de/10010155065

A new approach to audience segmentation for vaccination messaging : applying the anger activism model

Jang, Youjin; Turner, Monique Mitchell; Heo, Ruth Jinhee; … - In: Journal of Social Marketing 11 (2021) 4, pp. 424-452

Purpose: This study aims to use the anger activism model as an audience segmentation tool in the context of the anti-vaccination movement. Design/methodology/approach: A cross-sectional survey was conducted with a national purposive sample (N = 438). Findings: The group with high anger, strong...

Persistent link: https://www.econbiz.de/10012641334

Predicting Psychological Ripple Effects: The Role of Cultural Identity, In‐Group/Out‐Group Identification, and Attributions of Blame in Crisis Communication

Anagondahalli, Deepa; Turner, Monique Mitchell - In: Risk analysis : an international journal 32 (2012) 4, pp. 695-713

Persistent link: https://www.econbiz.de/10009962069

Consumer Reactions to Price Comparison and Disclosure Information in Prescription Drug Print Advertising

Aikin, Kathryn J.; Betts, Kevin R.; Southwell, Brian G.; … - In: Journal of Consumer Affairs (2018)

Persistent link: https://www.econbiz.de/10012094034

Attention to and distraction from risk information in prescription drug advertising : an eye-tracking study

Sullivan, Helen W.; Boudewyns, Vanessa; O’Donoghue, Amie - In: Journal of public policy & marketing : JPP & M ; an … 36 (2017) 2, pp. 236-245

Persistent link: https://www.econbiz.de/10011770894

Content analysis of comparative claims in drug advertisements

Boudewyns, Vanessa; Williams, Pamela A. - In: International journal of pharmaceutical and healthcare … 10 (2016) 3, pp. 302-322

Persistent link: https://www.econbiz.de/10011620454