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The effectiveness of benefit type and price endings in green advertising
Stafford, Marla Royne; Martinez, Jennifer; Oakley, Jared; … - In: Green advertising and the reluctant consumer, (pp. 77-94). 2014
Persistent link: https://www.econbiz.de/10010399381
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The public health implications of consumers' environmental concern and their willingness to pay for an eco-friendly product
Stafford, Marla Royne; Levy, Marian; Martinez, Jennifer - In: Journal of consumer affairs : official publication of … 45 (2011) 2, pp. 329-343
Persistent link: https://www.econbiz.de/10009531754
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From thinking green to buying green : consumer motivation makes the difference
Stafford, Marla Royne; Thieme, Jeff; Levy, Marian; … - In: Journal of business strategy 37 (2016) 3, pp. 37-43
Persistent link: https://www.econbiz.de/10011595058
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Risks, benefits, and competitive interference : consumer perceptions of prescription drug versus dietary supplement advertising
Stafford, Marla Royne; Myers, Susan D.; Deitz, George; … - In: Journal of current issues and research in advertising : … 37 (2016) 1, pp. 59-79
Persistent link: https://www.econbiz.de/10011529735
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Marketing active transportation to school to improve children's health : utilizing parental perspectives from an inner-city environment
Stafford, Marla Royne; Ivey, Stephanie S.; Levy, Marian; … - In: Health marketing quarterly 33 (2016) 4, pp. 353-368
Persistent link: https://www.econbiz.de/10011628499
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Violence is in the ads, too : should television advertisements be rated?
Stafford, Marla Royne; Fox, Alexa K. - In: Advertising and violence : concepts and perspectives, (pp. 151-160). 2015
Persistent link: https://www.econbiz.de/10010498511
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Milk, juice, or cola? : exploring the effect of product placement on children’s attitudes and behavior
Stafford, Marla Royne; Kowalczyk, Christine M.; Levy, Marian - In: Health marketing quarterly 34 (2017) 2, pp. 128-141
Persistent link: https://www.econbiz.de/10011706894
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Private information in a social world : assessing consumers' fear and understanding of social media privacy
Fox, Alexa K.; Stafford, Marla Royne - In: Journal of marketing theory and practice 26 (2018) 1/2, pp. 72-89
Persistent link: https://www.econbiz.de/10011884478
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Olympians on Twitter : a linguistic perspective of the role of authenticity, clout, and expertise in social media advertising
Fox, Alexa K.; Stafford, Marla Royne - In: Journal of current issues and research in advertising 42 (2021) 3, pp. 294-309
Persistent link: https://www.econbiz.de/10012623610
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Analyzing the effectiveness of pro-social advertising appeals : special issue preview
Stafford, Marla Royne - In: Journal of advertising research 63 (2023) 3, pp. 253-254
Persistent link: https://www.econbiz.de/10014375184