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Stafford, Marla Royne
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22
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Levy, Marian
13
Royne, Marla
13
Oakley, Jared
11
Bienstock, Carol C.
10
Carlson, Les
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Royne Stafford, Marla
9
Deitz, George D.
8
Bush, Alan J.
7
Kowalczyk, Christine M.
6
ROYNE, MARLA B.
6
Deitz, George
5
Jha, Subhash
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Pounders, Kathrynn
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Thieme, Jeff
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Day, Ellen
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Martinez, Jennifer
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Rifon, Nora
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Grünhagen, Marko
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of current issues and research in advertising : JCIRA
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FRBSF Economic Letter
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Industrial marketing management : the international journal for industrial and high-tech firms
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ECONIS (ZBW)
79
OLC EcoSci
57
Other ZBW resources
22
RePEc
8
BASE
1
USB Cologne (EcoSocSci)
1
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51
How liberals and conservatives respond to equality-based and proportionality-based rewards in charity advertising
Lee, Younghwa
;
Yoon, Sukki
;
Lee, Young Woo
;
Stafford, …
- In:
Journal of public policy & marketing : JPP & M ; an …
37
(
2018
)
1
,
pp. 108-118
Persistent link: https://www.econbiz.de/10012016478
Saved in:
52
Charitable motivations: the role of prestige and identification
Peasley, Michael C.
;
Coleman, Joshua T.
;
Stafford, …
- In:
The service industries journal
38
(
2018
)
5/6
,
pp. 265-281
Persistent link: https://www.econbiz.de/10011848092
Saved in:
53
Pride, guilt, and self-regulation in cause-related marketing advertisements
Coleman, Joshua T.
;
Stafford, Marla Royne
;
Pounders, …
- In:
Journal of advertising
49
(
2020
)
1
,
pp. 34-60
Persistent link: https://www.econbiz.de/10012201577
Saved in:
54
Powerful bullies and silent victims in cyber space : the darkness of social media
Stafford, Marla Royne
;
Rademaker, Claudia
;
Kelly, …
- In:
The dark side of social media : a consumer psychology …
,
(pp. 33-48)
.
2018
Persistent link: https://www.econbiz.de/10011740501
Saved in:
55
Being human : how anthropomorphic presentations can enhance advertising effectiveness
Hart, Phillip
;
Stafford, Marla Royne
- In:
Journal of current issues and research in advertising : …
38
(
2017
)
2
,
pp. 129-145
Persistent link: https://www.econbiz.de/10011745262
Saved in:
56
Exploring the influence of mothers' attitudes toward advertising on children's consumption of screen media
Kowalczyk, Christine M.
;
Stafford, Marla Royne
- In:
International journal of consumer studies
40
(
2016
)
5
,
pp. 610-617
Persistent link: https://www.econbiz.de/10011620143
Saved in:
57
The future of consumer decision making in the age of new media promotions and advertising
Faber, Ronald J.
;
Stafford, Marla Royne
- In:
Advertising, promotion, and new media
,
(pp. 351-365)
.
2015
Persistent link: https://www.econbiz.de/10011708761
Saved in:
58
The evolution of advertising research through four decades : a computational analysis of themes, topics and methods
Stafford, Marla Royne
;
Himelboim, Itai
;
Walter, Dror
; …
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 18-41
Persistent link: https://www.econbiz.de/10014233908
Saved in:
59
A stitch in time saves nine : redressing a (dis)service to advertising
Gilbert, Jonathan Ross
;
Stafford, Marla Royne
- In:
Journal of advertising
51
(
2022
)
3
,
pp. 276-293
Persistent link: https://www.econbiz.de/10013362310
Saved in:
60
Analyzing the impact of the leading articles in the Journal of Advertising from its first 50 years : an integrative framework
Stafford, Marla Royne
;
Taylor, Charles Raymond
- In:
Journal of advertising
51
(
2022
)
5
,
pp. 624-642
Persistent link: https://www.econbiz.de/10013417526
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