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Green Perceived Risk, Green Viral Communication, Green Perceived Value Against Green Purchase Intention Through Green Satisfaction

Juliana, Juliana - 2021

The purpose of this study is to analyze the significant effect of green perceived risk on green purchase intention, to analyze the significant effect of green viral communication on green purchase intention, to analyze the significant effect of green perceived value on green purchase intention,...

Persistent link: https://www.econbiz.de/10013217770

Attitude Towards Green Packaging and Its Impact on Purchase Intention of Green Packaged Consumer Products among Undergraduates in Bangkok Metropolitan, thailand

Aleenajitpong, Natdanai - 2021

The fundamental accomplishment of moving towards the green concept is the use of green packaging in a product. Consequently, this study explores the attitude towards green packaging with two influence factors involved: attitude towards environmental issue and knowledge of green packaging, as...

Persistent link: https://www.econbiz.de/10013225719

When the green in green packaging backfires : gender effects and perceived masculinity of environmentally friendly products

Felix, Reto; González, Eva M.; Castaño, Raquel; … - In: International journal of consumer studies 46 (2022) 3, pp. 925-943

Persistent link: https://www.econbiz.de/10013177044

Antecedents to green apparel purchase behavior of Indian consumers

Khare, Arpita; Kautish, Pradeep - In: Journal of global scholars of marketing science : … 32 (2022) 2, pp. 222-251

Persistent link: https://www.econbiz.de/10013177327

Influence of perceived environmental knowledge and environmental concern on customers' green hotel visit intention : mediating role of green trust

Sultana, Nafia; Amin, Sanjida; Islam, Azharul - In: Asia-Pacific journal of business administration 14 (2022) 2, pp. 223-243

Persistent link: https://www.econbiz.de/10013288003

Environmental policy with green consumerism

Ambec, Stefan; De Donder, Philippe - In: Journal of environmental economics and management : … 111 (2022), pp. 1-17

Persistent link: https://www.econbiz.de/10013260126

How we decide shapes what we choose : decision modes track consumer decisions that help decarbonize electricity generation

Reeck, Crystal; Gamma, Karoline; Weber, Elke U. - In: Theory and decision : an international journal for … 92 (2022) 3/4, pp. 731-758

Persistent link: https://www.econbiz.de/10013192470

Green purchase intention : impact of subjective norms and perceived behavioural control

Gupta, Vishal - In: Manthan : journal of commerce and management 8 (2021) 1, pp. 116-134

Persistent link: https://www.econbiz.de/10013193378

Consumers' choice behavior : an interactive effect of expected eudaimonic well-being and green altruism

Mansoor, Mahnaz; Paul, Justin - In: Business strategy and the environment 31 (2022) 1, pp. 94-109

Persistent link: https://www.econbiz.de/10012815464

Factors affecting intention to purchase green products in Vietnam

Chi Thi Kim Nguyen; Dat Minh Nguyen; Van Thien Trinh; … - In: Journal of Asian finance, economics and business : JAFEB 7 (2020) 4, pp. 205-211

Persistent link: https://www.econbiz.de/10012667526