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Die Kunst moderner Markenführung : Die "Marke Obama" als Wegweiser für erfolgreiches Marketing
Antwerpes, Sarah - 2011
Marken gehören zu den zentralen immateriellen Werten eines Unternehmens, daher ist die professionelle Markenführung entscheidend für den Unternehmenserfolg. Sarah Antwerpes analysiert die Erfolgsfaktoren der Markenführung und leitet die Anwendbarkeit des „Obama-Phänomens“ für...
Persistent link: https://www.econbiz.de/10014425319
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Political marketing in the 2020 U.S. presidential election
Gillies, Jamie (ed.) - 2022
This book focuses on the U.S. presidential election spectacle, from the primaries through to the November 2020 election and the subsequent events leading up to the inauguration of Joe Biden as the 46th president. A follow-up to Political Marketing in the 2016 U.S. Presidential Election, it...
Persistent link: https://www.econbiz.de/10014535000
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Differentiate or die : survival in our era of killer competition
Trout, Jack; Rivkin, Steve - 2008 - 2. ed.
Persistent link: https://www.econbiz.de/10003684310
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Die Kunst moderner Markenführung : die "Marke Obama" als Wegweiser für erfolgreiches Marketing
Antwerpes, Sarah - 2011 - 1. Aufl.
Persistent link: https://www.econbiz.de/10008824236
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McMarketing : Einblicke in die Marketing-Strategie von McDonald's
Schneider, Willy - 2015 - 2., überarb. Aufl.
Persistent link: https://www.econbiz.de/10010512164
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Strategic innovation at the base of the pyramid
Anderson, Jamie; Markides, Costas - In: MIT sloan management review 49 (2007/08) 1, pp. 83-88
Persistent link: https://www.econbiz.de/10003557933
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Marketing information technology to the bottom of the pyramid market case study : the Aakash tablet
Sharma, Poonam; Engle, Marcy; Coburn, Victor; Smith, Anthony - In: International journal of technology marketing : IJTMkt 8 (2013) 4, pp. 386-394
Persistent link: https://www.econbiz.de/10010201181
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Supporting product innovativeness and customer value at the bottom of the pyramid through context-specific capabilities and social ties
Getnet, Hailu; O'Cass, Aron; Ahmadi, Hormoz; Siahtiri, Vida - In: Industrial marketing management : the international … 83 (2019), pp. 70-80
Persistent link: https://www.econbiz.de/10012146610
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The Silver Market Phenomenon : Marketing and Innovation in the Aging Society
Kohlbacher, Florian - 2011
leveraging innovation, technology, product development and marketing for older consumers and employees. Key lessons are drawn …
Persistent link: https://www.econbiz.de/10014425090
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The Silver Market Phenomenon : Business Opportunities in an Era of Demographic Change
Kohlbacher, Florian (contributor);  … - 2008
. This book offers a thorough and up-to-date analysis of the challenges and opportunities in leveraging innovation …
Persistent link: https://www.econbiz.de/10013521033