Similar Search Results

Role of electronic word of mouth on purchase intention

Aslam, Wajeeha; Farhat, Kashif; Arif, Imtiaz - In: International journal of business information systems : … 30 (2019) 4, pp. 411-426

Persistent link: https://www.econbiz.de/10012059446

Markenexpertise im Alltag : Entwicklung und Struktur

Meier, Carolin - 2010

Persistent link: https://www.econbiz.de/10008654760

The relationship between electronic word of mouth and brand : a systematic review and future research agenda

Maru, Chahat; Tata, Sai Vijay - In: International journal of consumer studies 48 (2024) 2, pp. 1-26

Persistent link: https://www.econbiz.de/10014465990

Online customer engagement : creating social environments through brand community constellations

Hammedi, Wafa; Kandampully, Jay; Zhang, Ting Ting Christina - In: Journal of service management 26 (2015) 5, pp. 777-806

Persistent link: https://www.econbiz.de/10011503583

No I won't, but yes we will : driving sustainability-related donations through social identity effects

Champniss, Guy; Wilson, Hugh; MacDonald, Emma K.; … - In: Technological forecasting & social change : an … 111 (2016), pp. 317-326

Persistent link: https://www.econbiz.de/10011611984

Developing a model to analyse the effects of brand costructs on word-of-mouth and purchase intention for Halal brands

Pool, Javad Khazaei; Najafabadi, Amir Hossein Jafari - In: Journal for global business advancement : JGBA 8 (2015) 3, pp. 342-353

Persistent link: https://www.econbiz.de/10011536427

The effect of brand image, brand love on brand commitment and positive word-of-mouth

Tri Cuong Dam - In: Journal of Asian finance, economics and business : JAFEB 7 (2020) 11, pp. 449-457

Persistent link: https://www.econbiz.de/10012671755

The effect of Electronic Word-Of-Mouth (EWOM) on brand im-age and purchase intention : a conceptual paper

Al Halbusi, Hussam; Shehnaz Tehseen - In: SocioEconomic challenges : SEC 2 (2018) 3, pp. 83-94

Persistent link: https://www.econbiz.de/10012034774

The effects of brand hypocrisy on consumer evaluations and behaviors : moderating role of nutrition consciousness

Erol, Fuat - In: Organizations and markets in emerging economies 14 (2023) 1/27, pp. 133-151

and lead to negative evaluations. Accusations of hypocrisy can also result in negative behavioral outcomes, such as brand … consciousness. Therefore, this study aims to explore the serial mediating effect of brand image and brand evaluations of the effect … of the brand (mission) hypocrisy on both brand distance and nWOM, and the moderating role of nutrition consciousness on …

Persistent link: https://www.econbiz.de/10014534727

The influence of global brand distribution on brand popularity on social media

Kim, Moon-Yong; Moon, Sangkil; Iacobucci, Dawn - In: Journal of international marketing 27 (2019) 4, pp. 22-38

Persistent link: https://www.econbiz.de/10012132726