The effect of brand image, brand love on brand commitment and positive word-of-mouth
Year of publication: |
2020
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Authors: | Tri Cuong Dam |
Published in: |
Journal of Asian finance, economics and business : JAFEB. - Seongnam, Gyeonggi, South Korea : Korea Distribution Science Association, ISSN 2288-4645, ZDB-ID 2929132-X. - Vol. 7.2020, 11, p. 449-457
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Subject: | Brand Image | Brand Love | Brand Commitment | Positive Word of Mouth | Markenimage | Brand image | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Markenartikel | Brand | Beziehungsmarketing | Relationship marketing |
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