vines, the groves, wine‐makers and marketeers. Based on more than a year's study and marketing at all levels, he concludes …

vintage. In developing and maintaining these brand identities, producers have to integrate collective marketing efforts, such …The paper reports on a study of marketing approaches adopted by different categories of wine producer in the Sainte Foy … the label, a much more active marketing stance is becoming essential. One possible marketing response by producers is to …

Considers the role of design as a marketing tool for the wine industry. The meaning of design and its relationship to … marketing is defined then explored from a number of perspectives to demonstrate its relevance to modern wine making techniques … design offers real opportunities in wine making as a means for developing effective marketing strategies.  …

‐growing and wine‐making, current local and export marketing trends and future prospects.  …

for recognition. These benefits include the opportunity to build brand loyalty, the chance for consumers to try products … with a reduced level of risk, increased margins, and marketing intelligence opportunities. A study of Texas wineries found …

model that captures the dimensions of brand equity for ultra‐premium California wine producers. Evaluating current marketing …; and, a less‐than‐optimal distribution system, among other factors. As a result, brand equity of California ultra …‐premium wines has suffered. This paper modifies and extends the paradigms of both Aaker and Keller by specifying a brand equity …

their relationship with the marketing activities of wine producers. The review concludes that existing appellations could be …