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The comparative influence of manufacturer and retailer brands on customers' purchase behavior
Leingpibul, Thaweephan
;
Broyles, S. Allen
;
Kohli, Chiranjeev
- In:
The journal of product & brand management
22
(
2013
)
3
,
pp. 208-217
Persistent link: https://www.econbiz.de/10010138847
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2
Brand equitiy : leveraging brands in international markets
Broyles, S. Allen
;
Thomas, Sunil
;
Kohli, Chiranjeev
; …
-
2011
Persistent link: https://www.econbiz.de/10009232316
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3
Examining brand equity antecedent/consequence relationships
Broyles, S. Allen
;
Schumann, David W.
;
Leingpibul, …
- In:
Journal of marketing theory and practice
17
(
2009
)
2
,
pp. 145-161
Persistent link: https://www.econbiz.de/10003827793
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4
Customers' comparative loyalty to retail and manufacturer brands
Broyles, S. Allen
;
Ross, Robert H.
;
Davis, Donna
; …
- In:
The journal of product & brand management
20
(
2011
)
3
,
pp. 205-215
Persistent link: https://www.econbiz.de/10009231621
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5
Brand equity's antecedent/consequence relationships in cross-cultural settings
Broyles, S. Allen
;
Leingpibul, Thaweephan
;
Ross, Robert H.
- In:
The journal of product & brand management
19
(
2010
)
3
,
pp. 159-169
Persistent link: https://www.econbiz.de/10003993641
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6
Customers' comparative loyalty to retail and manufacturer brands
Broyles, S. Allen
;
Ross, Robert H.
;
Davis, Donna
; …
- In:
The journal of product & brand management
20
(
2011
)
3
,
pp. 205-216
Persistent link: https://www.econbiz.de/10009029882
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7
Examining brand equity antecedent/consequence relationships
Broyles, S. Allen
;
Schumann, David W.
;
Leingpibul, …
- In:
Journal of marketing theory and practice
17
(
2009
)
2
,
pp. 145-161
Persistent link: https://www.econbiz.de/10009884919
Saved in:
8
Brand equity's antecedent/consequence relationships in cross-cultural settings
Broyles, S. Allen
;
Leingpibul, Thaweephan
;
Ross, Robert H.
- In:
The journal of product & brand management
19
(
2010
)
3
,
pp. 159-170
Persistent link: https://www.econbiz.de/10008426051
Saved in:
9
What really makes a promotional campaign succeed on a crowdfunding platform? : guilt, utilitarian products, emotional messaging, and fewer but meaningful rewards drive donations
Chen, Steven
;
Thomas, Sunil
;
Kohli, Chiranjeev
- In:
Journal of advertising research
56
(
2016
)
1
,
pp. 81-94
Persistent link: https://www.econbiz.de/10011486076
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10
Online video modules for improvement in student learning
Lancellotti, Matthew
;
Thomas, Sunil
;
Kohli, Chiranjeev
- In:
Journal of education for business
91
(
2016
)
1
,
pp. 19-22
Persistent link: https://www.econbiz.de/10011498058
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