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Advertising versus product pla...
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11
Psychophysiological responses to background brand placements in video games
Gangadharbatla, Harsha
;
Bradley, Samuel
;
Wise, Wesley
- In:
Journal of advertising : official publication of the …
42
(
2013
)
2/3
,
pp. 251-263
Persistent link: https://www.econbiz.de/10009778511
Saved in:
12
The role of gender ideology in consumers' reception of ads featuring stay-at-home dads
Gangadharbatla, Harsha
;
Khedekar, Deepti
- In:
Journal of current issues and research in advertising
42
(
2021
)
1
,
pp. 49-61
Persistent link: https://www.econbiz.de/10012483549
Saved in:
13
Propagation of user-generated content online
Gangadharbatla, Harsha
;
Valafar, Masoud
- In:
International journal of internet marketing and …
11
(
2017
)
3
,
pp. 218-232
Persistent link: https://www.econbiz.de/10011844775
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14
eWOM across channels : comparing the impact of self-enhancement, positivity bias and vengeance on Facebook and Twitter
Vargo, Chris J.
;
Gangadharbatla, Harsha
;
Hopp, Toby
- In:
International journal of advertising : the review of …
38
(
2019
)
8
,
pp. 1153-1172
Persistent link: https://www.econbiz.de/10012200372
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15
Perceived greenwashing : the interactive effects of green advertising and corporate environmental performance on consumer reactions
Nyilasy, Gergely
;
Gangadharbatla, Harsha
;
Paladino, Angela
- In:
Journal of business ethics : JOBE
125
(
2014
)
4
,
pp. 693-707
Persistent link: https://www.econbiz.de/10010442271
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16
Soft drink advertising and consumption in the United States 1984-2007
Wilcox, Gary B.
;
Kamal, Sara
;
Gangadharbatla, Harsha
- In:
International journal of advertising : the quarterly …
28
(
2009
)
2
,
pp. 351-368
Persistent link: https://www.econbiz.de/10008254086
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17
Advertising Versus Product Placements: How Consumers Assess the Value of Each
Gangadharbatla, Harsha
;
Dougherty, Terry
- In:
Journal of current issues and research in advertising : …
34
(
2012
)
1
,
pp. 21-38
Persistent link: https://www.econbiz.de/10010151782
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18
Facebook versus television : advertising value perceptions among females
Logan, Kelty
;
Bright, Laura F.
;
Gangadharbatla, Harsha
- In:
Journal of research in interactive marketing : …
6
(
2012
)
3
,
pp. 164-179
Persistent link: https://www.econbiz.de/10010048499
Saved in:
19
What's changed? Does beer advertising affect consumption in the United States?
Wilcox, Gary B.
;
Gangadharbatla, Harsha
- In:
International journal of advertising : the quarterly …
25
(
2006
)
1
,
pp. 35-50
Persistent link: https://www.econbiz.de/10008115714
Saved in:
20
Investigating the reception of broad versus specific CSR messages in advertisements in an environmental context
Gangadharbatla, Harsha
;
Vardeman, Christopher
; …
- In:
Journal of marketing communications
28
(
2022
)
3
,
pp. 253-271
Persistent link: https://www.econbiz.de/10013371013
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