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Contributions of functional magnetic resonance imaging in market research : obstacles and perspectives
Vujičić, Maja; Grbac, Bruno; Mozetič, Vladimir - In: Market : review for marketing theory and practice 33 (2021) 2, pp. 185-203
Persistent link: https://www.econbiz.de/10012819207
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Examining the effect of emotional branding in building brand equity of social marketing campaigns : a case on Swachh Bharat, India
Manohar, Sridhar; Kumar, Ramesh J.; Saha, Raiswa; … - In: Society and business review 18 (2023) 2, pp. 197-218
Persistent link: https://www.econbiz.de/10014334059
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Neuromarketing strategies and their relationship with brand advertising in the industrial safety sector
Culqui-Salazar, Raul Enrique; Alvarez-Altamirano, Katerina - In: International journal of internet marketing and … 19 (2023) 1/2, pp. 192-207
Persistent link: https://www.econbiz.de/10014340170
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The role of plot in brand story construction : a neurophysiological perspective
Kühn, Stefanie; Boshoff, Christo - In: Journal of strategic marketing 31 (2023) 2, pp. 471-497
Persistent link: https://www.econbiz.de/10014304464
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Neuroscience and addictive consumption
Litt, Ab; Pirouz, Dante M.; Shiv, Baba - In: Transformative consumer research for personal and …, (pp. 523-542). 2012
Persistent link: https://www.econbiz.de/10009260760
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Encouraging sustainable behavior : psychology and the environment
Trijp, Hans van (ed.) - 2014
Persistent link: https://www.econbiz.de/10010217356
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Looking beyond traditional measures of advertising impact : using neuroscientific methods to evaluate social marketing messages
Gountas, John; Gountas, Sandra; Ciorciari, Joseph; … - In: Journal of business research : JBR 105 (2019), pp. 121-135
Persistent link: https://www.econbiz.de/10012128491
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Social marketing, nudging policies and consumerism : advancements through technologies from neuroscience
Caratù, Myriam - In: Business Advancement through Technology Volume I : …, (pp. 219-240). 2022
Persistent link: https://www.econbiz.de/10013474334
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Neurofeedbacks on brands in the context of neuroscience applied to consumption : mapping the state-of-the-art and research agenda
Pagan, Natália Munari; Pagan, Karina Munari; Giraldi, … - In: International journal of business forecasting and … 9 (2024) 3, pp. 271-299
Persistent link: https://www.econbiz.de/10015060708
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The role of fMRI in detecting attitude toward brand switching : an exploratory study using high technology products
Al-Kwifi, Sam O. - In: The journal of product & brand management 25 (2016) 2, pp. 208-218
Persistent link: https://www.econbiz.de/10011524090