Social marketing, nudging policies and consumerism : advancements through technologies from neuroscience
Myriam Caratù
| Year of publication: |
2022
|
|---|---|
| Authors: | Caratù, Myriam |
| Published in: |
Business Advancement through Technology Volume I : Markets and Marketing in Transition. - Cham : Springer International Publishing, ISBN 978-3-031-07769-2. - 2022, p. 219-240
|
| Subject: | Social Marketing | Social marketing | Neurowissenschaften | Neuroscience | Konsumentenverhalten | Consumer behaviour |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.1007/978-3-031-07769-2_11 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013474334