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Competitive strategy for media firms : strategic and brand management in changing media markets
Chan-Olmsted, Sylvia M. - 2006
Persistent link: https://www.econbiz.de/10002746454
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Strategic planning for export marketing
Root, Franklin R. - 1966
Persistent link: https://www.econbiz.de/10002700076
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Marketing : strategy and functions
Kelley, Eugene John (contributor) - 1965
Persistent link: https://www.econbiz.de/10001596967
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Managerial beliefs, market contestability and dominant strategic orientation in the eclectic paradigm
Devinney, Timothy Michael (contributor);  … - 2002 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001719454
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Strategic marketing : in the customer driven organization
Bradley, Frank - 2003
Persistent link: https://www.econbiz.de/10001724926
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Preparation of a marketing strategy in an industrial company
Virvilaite, Regina; Sliburyte, Laimona - In: Marketing strategies for central and eastern Europe, (pp. 289-306). 2001
Persistent link: https://www.econbiz.de/10001641175
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Using foresight research in strategic marketing planning
Murphy, Brian B.; Meyer, Denny - 2002
Persistent link: https://www.econbiz.de/10001715403
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Winning market leadership : strategic marketing planning for technology-driven businesses
Ryans, Adrian (contributor); Ryans, Adrian B. (ed.) - 2000
Persistent link: https://www.econbiz.de/10001430354
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Promotion : a guide to effective promotional planning, strategies, and executions
Ailloni, Charas Dan - 1984
Persistent link: https://www.econbiz.de/10001817764
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Consumer behavior and marketing strategy
Peter, Jerome Paul; Olson, Jerry C. - 2005 - 7. ed
Persistent link: https://www.econbiz.de/10001855752