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1
Success factors driving consumer reuse intention of mobile shopping application channel
Tseng, Timmy H.
;
Lee, Crystal T.
;
Huang, Hsiao-Ting
; …
- In:
International journal of retail and distribution management
50
(
2022
)
1
,
pp. 76-99
Persistent link: https://www.econbiz.de/10012798303
Saved in:
2
Mobile Marketing im Multi-Channel-Marketing : Erfolgsfaktoren der Integration und Koordination
Wirtz, Bernd W.
;
Ullrich, Sebastina
- In:
Erfolgsfaktoren des Mobile Marketing : [Strategien, …
,
(pp. 165-181)
.
2008
Persistent link: https://www.econbiz.de/10003753418
Saved in:
3
Mobile app introduction and online and offline purchases and product returns
Narang, Unnati
;
Shankar, Venkatesh
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
5
,
pp. 756-772
Persistent link: https://www.econbiz.de/10012120898
Saved in:
4
The value of rapid delivery in omnichannel retailing
Fisher, Marshall L.
;
Gallino, Santiago
;
Xu, Joseph Jiaqi
- In:
Journal of marketing research
56
(
2019
)
5
,
pp. 732-748
Persistent link: https://www.econbiz.de/10012177633
Saved in:
5
Battle of the channels : the impact of tablets on digital commerce
Xu, Kaiquan
;
Chan, Jason
;
Ghose, Anindya
;
Han, Sang Pil
- In:
Management science : journal of the Institute for …
63
(
2017
)
5
,
pp. 1469-1492
Persistent link: https://www.econbiz.de/10011684768
Saved in:
6
The moderation effects of mobile technology advancement and system barrier on m-commerce channel preference behavior
Shin, Nina
;
Kim, Donghui
;
Park, Sangwook
;
Oh, Jungsuk
- In:
Information systems and e-business management : ISeB
16
(
2018
)
1
,
pp. 125-154
Persistent link: https://www.econbiz.de/10011849781
Saved in:
7
An empirical study of the cross-channel effects between web and mobile shopping channels
Huang, Lei
;
Lu, Xianghua
;
Ba, Sulin
- In:
Information & management : the internat. journal of …
53
(
2016
)
2
,
pp. 265-278
Persistent link: https://www.econbiz.de/10011448507
Saved in:
8
Future mobile internet services : business model scenarios ; SNF-project no. 6500: "Mobile and channel integrating electronic commerce"
Gressgård, Leif Jarle
(
contributor
); …
-
2004
Persistent link: https://www.econbiz.de/10002207247
Saved in:
9
The effect of multi-channel Service quality on mobile customer loyalty in an online-and-mobile retail context
Lin, Hsin-hui
- In:
The service industries journal
32
(
2012
)
11
,
pp. 1865-1882
Persistent link: https://www.econbiz.de/10009582169
Saved in:
10
Multichannel-E-Commerce : neue Absatzwege im Online-Handel
Schramm-Klein, Hanna
;
Wagner, Gerhard
- In:
Handel in Theorie und Praxis : Festschrift zum 60. …
,
(pp. 467-492)
.
2013
Persistent link: https://www.econbiz.de/10009774605
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