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The analyses of critical success factors for service industries to develop service brands
Yang, Ching-Chow; Yang, King Jang - In: Total quality management & business excellence 31 (2020) 7/8, pp. 800-813
Persistent link: https://www.econbiz.de/10012256662
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On realising the utopian potential of big data analytics for maximising return on marketing investments
Benoit, D. F.; Lessmann, Stefan; Verbeke, Wouter - In: Journal of marketing management : JMM ; journal of the … 36 (2020) 3/4, pp. 233-247
Persistent link: https://www.econbiz.de/10012248937
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Revealing customer dominant logic in healthcare services
Seppänen, Kaisa; Huiskonen, Janne; Koivuniemi, Jouni; … - In: International journal of services and operations management 26 (2017) 1, pp. 1-17
Persistent link: https://www.econbiz.de/10011719181
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Applying FSE to enhance customer value by improving store image in different consumer groups
Fu, Hsin-Pin; Chang, Tien-Hsiang; Lin, Arthu; Lin, Sheng-Wei - In: Total quality management & business excellence : an … 28 (2017) 5/6, pp. 481-500
Persistent link: https://www.econbiz.de/10011723707
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Understanding the customer value of co-designing individualised products
Habicht, Hagen; Thallmaier, Stefan R. - In: International journal of technology management : IJTM 73 (2017) 1/3, pp. 114-131
Persistent link: https://www.econbiz.de/10011691018
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A study on factors that increase customer value when conducting television shopping
Fu, Hsin-Pin; Chang, Tien-Hsiang; Hsu, Kuei-Ying; Chen, … - In: International journal of business and systems research 10 (2016) 2/3/4, pp. 403-419
Persistent link: https://www.econbiz.de/10011675298
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A manager-customer empirical investigation of the subjective performance of proactive market-oriented consumer goods companies : testing a double-mediation model
Tournois, Laurent - In: The journal of applied business research 32 (2016) 5, pp. 1475-1493
Persistent link: https://www.econbiz.de/10011591396
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Nonmonetary customer value contributions in free e-services
Anderl, Eva; März, Armin; Schumann, Jan Hendrik - In: Journal of strategic marketing 24 (2016) 3/4, pp. 175-189
Persistent link: https://www.econbiz.de/10011591899
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Cause related marketing and customer value : the role of service quality and perceived risk as mediators
Gupta, Shelleka; Sharma, Alka; Parrey, Aubid Hussain - In: Manthan : journal of commerce and management 5 (2018) 1, pp. 1-19
Persistent link: https://www.econbiz.de/10011981381
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3Cs method for firms' make-or-buy decisions : application in a large metal mechanical company
Reis, Luciana Paula; Fernandes, June Marques; Silva, … - In: International journal of business innovation and research 17 (2018) 4, pp. 494-515
Persistent link: https://www.econbiz.de/10011982358