The analyses of critical success factors for service industries to develop service brands
Ching-Chow Yang and King-Jang Yang
| Year of publication: |
2020
|
|---|---|
| Authors: | Yang, Ching-Chow ; Yang, King Jang |
| Published in: |
Total quality management & business excellence. - Abingdon : Routledge, Taylor & Francis Group, ISSN 1478-3371, ZDB-ID 2129076-3. - Vol. 31.2020, 7/8, p. 800-813
|
| Subject: | brand development | critical success factor | customer value | SEM model | service industries | Erfolgsfaktor | Success factor | Dienstleistungssektor | Service industry | Markenführung | Brand management | Kundenwert | Customer value | Kundenzufriedenheit | Customer satisfaction | Beziehungsmarketing | Relationship marketing |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/14783363.2018.1446755 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012256662