Narrow search
Showing 1 - 10 of 444,818
Cover Image
The impact of animosity, brand image, consumer boycott, and product judgment on made-in-China Covid-19 vaccination intention
Suhud, Usep; Allan, Mamoon - In: Health marketing quarterly 38 (2021) 2/3, pp. 150-167
Persistent link: https://www.econbiz.de/10012695243
Cover Image
Is brand reputation a banner for social marketing? : a social enterprise product consumption perspective
Tsai, Juin-Ming; Lu, Tzu-En - In: Psychology & marketing 40 (2023) 10, pp. 2041-2059
Persistent link: https://www.econbiz.de/10014338469
Cover Image
Genetic nutrition programmes - disappointment or empowered health? : exploring consumer engagement to understand social health change
Conroy, Denise Maria; Errmann, Amy; Young, Jenny; … - In: Journal of social marketing : JSOCM 12 (2022) 2, pp. 174-190
Persistent link: https://www.econbiz.de/10013274446
Cover Image
Unlocking the potential of branding in social marketing services : utilising brand personality and brand personality appeal
Gordon, Ross; Zainuddin, Nadia; Magee, Christopher - In: The journal of services marketing 30 (2016) 1, pp. 48-62
Persistent link: https://www.econbiz.de/10011445615
Cover Image
Brands that do good : insight into social brand equity
Naidoo, Claire; Abratt, Russell - In: The journal of brand management : an international journal 25 (2018) 1, pp. 3-13
Persistent link: https://www.econbiz.de/10011874898
Cover Image
Examining the effect of emotional branding in building brand equity of social marketing campaigns : a case on Swachh Bharat, India
Manohar, Sridhar; Kumar, Ramesh J.; Saha, Raiswa; … - In: Society and business review 18 (2023) 2, pp. 197-218
Persistent link: https://www.econbiz.de/10014334059
Cover Image
Improving media campaigns promotion physical activity : the underutilized role of gender
Graham, Dan J.; Graham, Judy F. - In: International journal of nonprofit and voluntary sector … 13 (2008) 3, pp. 205-213
Persistent link: https://www.econbiz.de/10003832745
Cover Image
Does it matter who's at risk? : testing message framing and narrative as moderators of the effects of self-referencing in obesity prevention messages targeting Hispanic adults livi...
Wirtz, John G. - In: Health marketing quarterly 37 (2020) 1, pp. 22-40
Persistent link: https://www.econbiz.de/10012200168
Cover Image
The length of brand names influences the expectation of healthiness in foods and preference for healthy foods
Motoki, Kosuke; Pathak, Abhishek - In: Psychology & marketing 40 (2023) 9, pp. 1850-1862
Persistent link: https://www.econbiz.de/10014338329
Cover Image
Health services marketing for routine child vaccinations in the Philippines
Lee Mendoza, Roger - In: Services marketing quarterly 36 (2015) 3, pp. 189-209
Persistent link: https://www.econbiz.de/10011339267