Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Challenges and opportunities o...
Similar by person
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Corporate social responsibility
10
Italy
10
Brand management
9
Corporate Social Responsibility
9
Italien
9
Markenführung
9
Public relations
8
Öffentlichkeitsarbeit
8
Communication
7
Consumer behaviour
6
Kommunikation
6
Konsumentenverhalten
6
Marketing management
6
Marketingmanagement
6
Social Web
6
Social web
6
Stakeholder
6
Brand
5
Brand image
5
Internet marketing
5
Markenartikel
5
Markenimage
5
Online-Marketing
5
Corporate reputation
4
Firmenimage
4
Internal communication
4
Interne Kommunikation
4
CSR
3
Resource-based view
3
Ressourcenorientierter Ansatz
3
Theorie
3
Theory
3
Website
3
Beziehungsmarketing
2
Bibliometrics
2
Bibliometrie
2
Brand co-creation
2
Brand control
2
Brand hijacking
2
Bucharest Stock Exchange (BSE)
2
more ...
less ...
Online availability
All
Undetermined
48
Free
9
Type of publication
All
Article
72
Book / Working Paper
5
Type of publication (narrower categories)
All
Article in journal
32
Aufsatz in Zeitschrift
32
Aufsatz im Buch
9
Book section
9
research-article
3
Conference paper
2
Konferenzbeitrag
2
viewpoint
2
Article
1
Aufsatzsammlung
1
case-report
1
conceptual-paper
1
more ...
less ...
Language
All
English
67
Undetermined
6
Italian
4
Author
All
Siano, Alfonso
71
Vollero, Agostino
41
Palazzo, Maria
33
Conte, Francesca
16
Foroudi, Pantea
11
Confetto, Maria Giovanna
8
Siglioccolo, Mario
8
Sardanelli, Domenico
7
Covucci, Claudia
5
Bertolini, Alessandra
4
Kitchen, Philip J.
4
Amabile, Sara
3
Deigh, Linda
3
Tuccillo, Carmela
3
Coppola, Carla
2
Farquhar, Jillian
2
Golinelli, Gaetano M.
2
Hysa, Eglantina
2
Palazzolo, Maria Iolanda
2
Panait, Mirela Clementina
2
Voica, Marian Cătălin
2
Addeo, Felice
1
Baxter, Ian
1
Bottoni, Gianmaria
1
Danbury, Annie
1
Dasara, Giuseppe
1
Deacon, Jonathan H.
1
Della Volpe, Maddalena
1
Elving, Wim J.L.
1
Fiocca, Renato
1
Giovanna Confetto, Maria
1
Izadi, Javad Z. D.
1
Maheshwari, Nitika Sharma
1
Mortimer, Kathleen
1
Panait, Mirela
1
Pastore, Alberto
1
Paço, Arminda M. Finisterra do
1
Pellicano, Marco
1
Perano, Mirko
1
Popescu, Catalin
1
more ...
less ...
Institution
All
Istituto di Tecnica Industriale e Commerciale <Rom>
1
Published in...
All
Italian journal of marketing : ITJM
5
MERCATI E COMPETITIVITÀ
4
Qualitative Market Research: An International Journal
4
Corporate Social Responsibility and Environmental Management
3
Corporate communications : an international journal
3
The Bottom Line
3
Corporate Communications: An International Journal
2
Emerald insight
2
Handbook of research on management of cultural products : e-relationship marketing and accessibility perspectives
2
International journal of electronic customer relationship management : IJECRM
2
Journal of business research : JBR
2
Journal of marketing communications
2
Rassegna economica : rivista internazionale di economia e territorio
2
The TQM Journal
2
The journal of brand management : an international journal
2
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
1
Analyzing the cultural diversity of consumers in the global marketplace
1
Business strategy and the environment
1
Collana di studi di tecnica aziendale
1
Contemporary issues in digital marketing
1
Corporate social responsibility and environmental management
1
E-retailing challenges and opportunities in the global marketplace
1
Economia e diritto del terziario : rivista quadrimestrale
1
Electronic commerce research
1
Emerald points
1
Energy Transition : Economic, Social and Environmental Dimensions
1
European management journal
1
International Journal of Bank Marketing
1
International Journal of Culture, Tourism and Hospitality Research
1
International journal of advertising : the review of marketing communications
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of innovation and sustainable development : IJISD
1
International studies of management and organization
1
Journal of Communication Management
1
Journal of Consumer Behaviour
1
Journal of Product & Brand Management
1
Journal of Risk and Financial Management
1
Journal of business-to-business marketing
1
Journal of communication management : an international journal
1
Journal of consumer behaviour
1
more ...
less ...
Source
All
ECONIS (ZBW)
49
Other ZBW resources
19
OLC EcoSci
4
RePEc
4
EconStor
1
Showing
1
-
10
of
77
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Exploring the role of online consumer empowerment in reputation building : research questions hypotheses
Siano, Alfonso
;
Vollero, Agostino
;
Palazzo, Maria
- In:
The journal of brand management : an international journal
19
(
2011/12
)
1
,
pp. 57-71
Persistent link: https://www.econbiz.de/10009373375
Saved in:
2
Corporate communication management : a framework based on decision-making with reference to communication resources
Siano, Alfonso
;
Vollero, Agostino
;
Confetto, Maria Giovanna
- In:
Journal of marketing communications
19
(
2013
)
3
,
pp. 151-167
Persistent link: https://www.econbiz.de/10009774225
Saved in:
3
Avoiding the greenwashing trap : between CSR communication and stakeholder engagement
Vollero, Agostino
;
Palazzo, Maria
;
Siano, Alfonso
; …
- In:
International journal of innovation and sustainable …
10
(
2016
)
2
,
pp. 120-140
Persistent link: https://www.econbiz.de/10011527166
Saved in:
4
Opinion leaders go online : an empirical study on interpersonal influence on purchase intentions in e-retailing.
Vollero, Agostino
;
Siano, Alfonso
;
Sardanelli, Domenico
- In:
E-retailing challenges and opportunities in the global …
,
(pp. 145-166)
.
2016
Persistent link: https://www.econbiz.de/10011506261
Saved in:
5
Redefining brand hijacking from a non-collaborative brand co-creation perspective
Siano, Alfonso
;
Confetto, Maria Giovanna
;
Vollero, Agostino
- In:
The journal of product & brand management
31
(
2022
)
1
,
pp. 110-126
Persistent link: https://www.econbiz.de/10012798137
Saved in:
6
CSR signals : exploring their use in controversial industries
Sardanelli, Domenico
;
Conte, Francesca
;
Vollero, Agostino
; …
- In:
Italian journal of marketing : ITJM
2021
(
2021
)
3
,
pp. 249-266
Persistent link: https://www.econbiz.de/10012662320
Saved in:
7
The illusion of brand control : an integrative review
Siano, Alfonso
;
Vollero, Agostino
;
Bertolini, Alessandra
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 98-105)
.
2022
Persistent link: https://www.econbiz.de/10013281264
Saved in:
8
Identifying new segments from a global branding perspective : a three-country study
Palazzo, Maria
;
Vollero, Agostino
;
Siano, Alfonso
- In:
Journal of marketing analytics : JMA
4
(
2016
)
4
,
pp. 159-171
Persistent link: https://www.econbiz.de/10011662895
Saved in:
9
Lowering the pirate flag : a TPB study of the factors influencing the intention to pay for movie streaming services
Sardanelli, Domenico
;
Vollero, Agostino
;
Siano, Alfonso
; …
- In:
Electronic commerce research
19
(
2019
)
3
,
pp. 549-574
Persistent link: https://www.econbiz.de/10012099758
Saved in:
10
Evaluating constitutive dimensions of CSR e-communication : a comparison between "business-to-business" and "close-to-market" companies
Palazzo, Maria
;
Vollero, Agostino
;
Foroudi, Pantea
; …
- In:
Journal of business-to-business marketing
26
(
2019
)
3/4
,
pp. 341-355
Persistent link: https://www.econbiz.de/10012196323
Saved in:
1
2
3
4
5
6
7
8
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
