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The impacts of social media influencer’s credibility attributes on gen Z purchase intention with brand image as mediation : study on consumers of Korea cosmetic product
Nugroho, Santi Duwi Putri; Rahayu, Mintarti; Hapsari, … - 2022
Persistent link: https://www.econbiz.de/10013398015
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Factors influencing customer satisfaction towards beauty product in Kathmandu
Pokhrel, Lelina - In: Nepalese journal of finance : a publication of Uniglobe … 7 (2020) 3, pp. 91-101
Persistent link: https://www.econbiz.de/10014494259
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Consumer buying behavior towards selected bath soap in Kathmandu Valley
Tamang, Rashmita - In: Nepalese journal of finance : a publication of Uniglobe … 9 (2022) 4, pp. 104-113
Persistent link: https://www.econbiz.de/10014495112
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A study on the impact of green brand equity, emotional attachment, and green advertisements on purchase intention of fast-moving consumer goods : with special reference to millenni...
Warnakulasooriya, W. H. S.; Kulathunga, K. M. M. C. B.; … - In: Asian Journal of Management Science and Applications 7 (2022) 2, pp. 182-204
Persistent link: https://www.econbiz.de/10014306275
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The influence of country-of-origin image, brand image, perceived quality and celebrity endorsement on sportswear brand purchase intention in an emerging country
Kusumawati, Nurrani; Abiyyu, Muhammad Bryant Muhadzdzib - In: International journal of economic policy in emerging … 18 (2023) 3/4, pp. 326-334
Persistent link: https://www.econbiz.de/10015063151
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Ein sozialpsychologischer Erklärungsansatz von Brand Behavior
Wentzel, Daniel; Tomczak, Torsten - In: Behavioral Branding : wie Mitarbeiterverhalten die …, (pp. 47-64). 2008
Persistent link: https://www.econbiz.de/10003599822
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Ein sozialpsychologischer Erklärungsansatz von Brand Behavior
Wentzel, Daniel; Tomczak, Torsten - In: Behavioral Branding : wie Mitarbeiterverhalten die …, (pp. 47-64). 2009
Persistent link: https://www.econbiz.de/10003856277
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Values and social identity of students and working-class consumers : antecedents to normative and informative brand influences of Indian small-town consumers
Khare, Arpita; Tripathi, Viveka Nand - In: International journal of Indian culture and business … 4 (2011) 6, pp. 626-643
Persistent link: https://www.econbiz.de/10009377765
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Antecedents of brand love in online network-based communities : a social identity perspective
Vernuccio, Maria; Pagani, Margherita; Barbarossa, Camilla; … - In: The journal of product & brand management 24 (2015) 7, pp. 706-719
Persistent link: https://www.econbiz.de/10011416930
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Implications of brand communities for rival brands : negative brand ratings, negative stereotyping of their consumers and negative word-of-mouth
Hickman, Thomas M.; Ward, James C. - In: The journal of brand management : an international journal 20 (2012/13) 6, pp. 501-517
Persistent link: https://www.econbiz.de/10009766384