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Effects of brand placement strength, prior game playing experience and game involvement on brand recall in advergames
Vashisht, Devika; Sreejesh, S. - In: Journal of Indian business research 7 (2015) 3, pp. 292-312
Persistent link: https://www.econbiz.de/10011413307
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Examining the deferred effects of gaming platform and game speed of advergames on memory, attitude, and purchase intention
Ghosh, Tathagata; Sreejesh, S.; Dwivedi, Yogesh Kumar - In: Journal of interactive marketing : a quarterly … 55 (2021), pp. 52-66
Persistent link: https://www.econbiz.de/10013041309
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Advergame for purchase intention via game and brand attitudes from antecedents of system design, psychological state, and game content : interactive role of brand familiarity
Hsiao, Wei-Hung; Lin, Yu-Hsiu; Wu, Ing-Long - In: Journal of organizational computing and electronic commerce 32 (2022) 1, pp. 45-68
Persistent link: https://www.econbiz.de/10013282416
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Small clicks, great effects : the immediate and delayed influence of websites containing serious games on behavior and attitude
Courbet, Didier; Bernard, Françoise; Joule, Robert-Vincent - In: International journal of advertising : the quarterly … 35 (2016) 6, pp. 949-969
Persistent link: https://www.econbiz.de/10011644536
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How ad congruity and interactivity affect fantasy game players' attitude toward in-game advertising
Pelsmacker, Patrick de; Dens, Nathalie; Verberckmoes, Shana - In: Journal of electronic commerce research : JECR 20 (2019) 1, pp. 55-74
Persistent link: https://www.econbiz.de/10012156394
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Game Over : An Analysis of How Video Game Loot Boxes and Advertisements Target Children with Potential Solutions
Ghosh, Arnab - 2023
existed for decades. Yet the growth of online gaming has contributed to the integration of targeted advertising into consumers …
Persistent link: https://www.econbiz.de/10014361079
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Players' attitudes towards advertising in mobile games
Christino, Juliana Maria Magalhães; Cardozo, Erico … - In: International journal of internet marketing and … 20 (2024) 3/4, pp. 339-363
Persistent link: https://www.econbiz.de/10015065561
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Improving the effectiveness of advertising in Internet social networking
Rejón-Guardia, Francisco; Sánchez-Fernández, Juan; … - 2012
Persistent link: https://www.econbiz.de/10009488306
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Exploring the impact of consumer generated advertising (CGA) on consumer brand responses
Kennedy, Claire; Gannon, Valerie; Kennedy, Aileen - In: Journal of customer behaviour 13 (2014) 4, pp. 253-270
Persistent link: https://www.econbiz.de/10010519724
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A social endorsing mechanism for target advertisement diffusion
Lin, Lien-Fa; Li, Yung-Ming; Wu, Wen-Hsiang - In: Information & management : the internat. journal of … 52 (2015) 8, pp. 982-997
Persistent link: https://www.econbiz.de/10011416917