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1
Offensiveness of advertising with violent image appeal : a cross-cultural study
Waller, David S.
;
Deshpande, Sameer
;
Erdogan, B. Zafer
- In:
Journal of promotion management : JPM
19
(
2013
)
4
,
pp. 400-417
Persistent link: https://www.econbiz.de/10010198661
Saved in:
2
Household responses to escalating
violence
in Mexico
Blanco, Luisa
;
Grier, Robin Marie
;
Grier, Kevin
;
Hicks, …
- In:
Applied economics letters
28
(
2021
)
4
,
pp. 315-318
Persistent link: https://www.econbiz.de/10012484980
Saved in:
3
Rivalry and fan aggression : why acknowledging conflict reduces tension between rival fans and downplaying makes things worse
Berendt, Johannes
;
Uhrich, Sebastian
- In:
European Sport management quarterly : ESMQ
18
(
2018
)
4
,
pp. 517-540
Persistent link: https://www.econbiz.de/10011915292
Saved in:
4
Dispossessing vulnerable consumers : derealization, desubjectification, and
violence
Varman, Rohit
;
Vijay, Devi
- In:
Marketing theory
18
(
2018
)
3
,
pp. 307-326
Persistent link: https://www.econbiz.de/10011926104
Saved in:
5
Understanding responses to comedic advertising aggression : the role of vividness and gender identity
Weinberger, Marc G.
;
Swani, Kunal
;
Yoon, Hye Jin
; …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
4
,
pp. 562-587
Persistent link: https://www.econbiz.de/10011849120
Saved in:
6
Aggressive motives and fan passion across different types of sports
Greenwell, Chris
;
Yoo, Sin Wook
- In:
Sport marketing quarterly : preferred journal of the …
32
(
2023
)
2
,
pp. 162-171
Persistent link: https://www.econbiz.de/10014315792
Saved in:
7
Sacrifice and
violence
in the marketplace
Carrington, Michal
- In:
Marketing theory
22
(
2022
)
4
,
pp. 601-621
Persistent link: https://www.econbiz.de/10013435583
Saved in:
8
The role of gender and personality traits in response to ads using violent images to promote consumption of sports entertainment
McDaniel, Stephen R.
;
Lim, Choong Hoon
;
Mahan, Joseph E.
- In:
Journal of business research : JBR
60
(
2007
)
6
,
pp. 606-612
Persistent link: https://www.econbiz.de/10003486973
Saved in:
9
Violence
in advertising : a multilayered content analysis
Jones, Tim
;
Cunningham, Peggy H.
;
Gallagher, Katherine
- In:
Journal of advertising : official publication of the …
39
(
2010
)
4
,
pp. 11-36
Persistent link: https://www.econbiz.de/10008860336
Saved in:
10
The "killer" ad : an assessment of advertising
violence
Söderlund, Magnus
;
Dahlén, Micael
- In:
European journal of marketing : EJM
44
(
2010
)
11/12
,
pp. 1811-1838
Persistent link: https://www.econbiz.de/10008773201
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