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Social media marketing analyti...
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All
Social Web
20,619
Social web
20,588
Online-Marketing
13,165
Internet marketing
13,049
Consumer behaviour
9,276
Konsumentenverhalten
9,209
Perception
5,882
Wahrnehmung
5,353
Öffentliche Meinung
4,507
Public opinion
3,898
Electronic Commerce
3,301
E-commerce
3,109
Viral marketing
2,895
Virales Marketing
2,893
Beziehungsmarketing
2,851
Relationship marketing
2,850
Online-Handel
2,795
Online retailing
2,791
Brand management
2,648
Markenführung
2,648
Werbewirkung
2,511
Soziales Netzwerk
2,507
Advertising effects
2,497
Sportveranstaltung
2,497
Sport event
2,426
Deutschland
2,404
Social network
2,325
Internet
2,289
Germany
2,170
USA
2,128
Werbung
2,062
Advertising
2,059
United States
1,963
Social media
1,756
Digitalisierung
1,745
Markenimage
1,711
social media
1,706
Brand image
1,705
Digitization
1,684
Theorie
1,519
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Undetermined
15,377
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9,810
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Article
27,388
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15,071
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66
Other
30
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Article in journal
21,340
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21,340
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4,676
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4,676
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3,465
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3,465
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2,999
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2,639
Hochschulschrift
1,132
Collection of articles of several authors
833
Sammelwerk
833
Thesis
676
Aufsatzsammlung
616
Case study
549
Fallstudie
549
research-article
477
Ratgeber
296
Conference paper
294
Konferenzbeitrag
294
Guidebook
275
Konferenzschrift
232
Lehrbuch
150
Collection of articles written by one author
117
Sammlung
117
Textbook
117
Article
107
Dissertation u.a. Prüfungsschriften
99
Conference proceedings
96
Amtsdruckschrift
92
Government document
92
Bibliographie
90
Bibliografie enthalten
56
Bibliography included
56
Handbook
56
Handbuch
56
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46
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45
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37
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32
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English
36,403
German
4,902
Undetermined
950
French
139
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73
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62
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47
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15
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13
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11
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10
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6
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6
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6
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5
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4
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4
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3
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2
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2
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2
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Author
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Maennig, Wolfgang
77
Kreutzer, Ralf T.
51
Dwivedi, Yogesh Kumar
44
Woessmann, Ludger
43
Hayo, Bernd
42
Whinston, Andrew B.
41
Goldfarb, Avi
40
McGee, Robert W.
40
Skiera, Bernd
40
Qiu, Liangfei
38
Kuchler, Theresa
36
Stroebel, Johannes
36
Law, Chun Hung Roberts
35
Tucker, Catherine
35
Lergetporer, Philipp
34
Ghose, Anindya
33
Wolfers, Justin
32
Bailey, Michael
30
Facchini, Giovanni
30
Füller, Johann
30
Budzinski, Oliver
29
Kollmann, Tobias
29
Matheson, Victor A.
29
Tan, Yong
29
Wiedmann, Klaus-Peter
29
Benk, Serkan
28
Schupp, Jürgen
28
Stephen, Andrew T.
28
Wagner, Gert G.
28
Martínez-López, Francisco J.
27
Ozuem, Wilson
27
Wilbur, Kenneth C.
27
Bauer, Hans H.
26
Feddersen, Arne
26
Hajli, Nick
26
Loureiro, Sandra Maria Correia
26
Nufer, Gerd
26
Parent, Milena M.
26
Vrontis, Demetris
26
Werner, Katharina
26
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Institution
All
Springer Fachmedien Wiesbaden
179
National Bureau of Economic Research
138
IGI Global
135
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
33
OECD
32
Europäische Kommission / Generaldirektion Justiz
29
Information Resources Management Association
19
Nomos Verlagsgesellschaft
18
Books on Demand GmbH <Norderstedt>
17
Verlag Dr. Kovač
17
American Marketing Association
16
HAL
15
Springer Gabler <Firma>
14
Haufe-Lexware GmbH & Co. KG
13
Organisation for Economic Co-operation and Development
12
Springer-Verlag GmbH
12
World Bank
12
Institut für Demoskopie Allensbach
11
Universität Mannheim
11
World Bank Group
11
epubli GmbH
11
Edward Elgar Publishing
10
Europäische Kommission
10
Friedrich-Schiller-Universität Jena
10
Université Paris-Dauphine (Paris IX)
10
Departamento de Economía, Facultad de Ciencias Sociales
9
Deutscher Dialogmarketing Verband
9
Institute for the Study of Labor (IZA)
9
MITP Verlags-GmbH & Co. KG
8
Nuclear Energy Agency
8
Peter Lang GmbH
8
Springer International Publishing
8
ARENA
7
Campus Verlag
7
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
7
Technische Universität Dresden
7
Wiley-VCH
7
C.E.P.R. Discussion Papers
6
Europäische Kommission / Generaldirektion Presse und Kommunikation
6
Agrarsoziale Gesellschaft
5
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Published in...
All
Journal of business research : JBR
690
Journal of retailing and consumer services
367
SpringerLink / Bücher
310
Technological forecasting & social change : an international journal
281
International journal of internet marketing and advertising : IJIMA
254
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
248
Tourism management : research, policies, practice
224
Information systems research : ISR
192
International journal of hospitality management
180
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
176
Journal of advertising research
167
Springer eBook Collection
165
Management science : journal of the Institute for Operations Research and the Management Sciences
164
Journal of marketing communications
160
International journal of advertising : the review of marketing communications
154
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
153
Psychology & marketing
146
Journal of management information systems : JMIS
144
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
141
NBER working paper series
139
Journal of travel and tourism marketing
135
European Sport management quarterly : ESMQ
134
Discussion paper series / IZA
131
Electronic commerce research
128
CESifo working papers
125
International journal of electronic marketing and retailing : IJEMR
124
Journal of sports economics
124
Journal of sport management : the official journal of the North American Society of Sport Management
120
Industrial marketing management : the international journal for industrial and high-tech firms
115
International journal of business information systems : IJBIS
115
International journal of sport management and marketing : IJSMM
115
Journal of internet commerce
115
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
115
Working paper / National Bureau of Economic Research, Inc.
111
Business horizons
107
Journal of marketing management : MM
107
Journal of promotion management : innovations in planning and applied research
102
Sport marketing quarterly : preferred journal of the Sport Marketing Association
101
Cogent business & management
100
Sport management review
100
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Source
All
ECONIS (ZBW)
39,421
USB Cologne (EcoSocSci)
1,056
RePEc
762
Other ZBW resources
647
EconStor
526
BASE
80
ArchiDok
44
USB Cologne (business full texts)
10
OLC EcoSci
9
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Showing
31
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40
of
42,555
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date (oldest first)
31
Social networking sites : a perceptional study
Natarajan, P.
;
Nalini, G. S.
- In:
GITAM journal of management : a quarterly publication …
13
(
2015
)
2
,
pp. 226-231
Persistent link: https://www.econbiz.de/10011398441
Saved in:
32
Perceptions of lecturing staff on social media networking systems and their use of it
Wiid, Johannes A.
;
Nell, Corinne E.
;
Cant, Michael C.
- In:
International business and economics research journal
14
(
2015
)
3
,
pp. 395-406
Persistent link: https://www.econbiz.de/10011380354
Saved in:
33
Competing for attention : an empirical study of online reviewers' strategic behavior
Shen, Wenqi
;
Hu, Yu Jeffrey
;
Ulmer, Jackie Rees
- In:
Management information systems : mis quarterly
39
(
2015
)
3
,
pp. 683-696
Persistent link: https://www.econbiz.de/10011339223
Saved in:
34
The impact of demographic variables on
perception
of importance and continued usage of Facebook in the US
Jha, Sanjeev
;
Ye, Chen
- In:
Global business review
17
(
2016
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10011557538
Saved in:
35
Utilizing self
perception
theory to explain social media behavior relative to print advertisement 2-D codes
Roehm, Michelle Lynn
;
Roehm, Harper Andrew
- In:
Business and Economic Research : BER
6
(
2016
)
1
,
pp. 33-45
Persistent link: https://www.econbiz.de/10011452446
Saved in:
36
Perceptions and uses of social media networking systems by South African students
Wiid, Johannes A.
;
Cant, Michael C.
;
Nell, Corinne E.
- In:
International business and economics research journal
13
(
2014
)
4
,
pp. 715-725
Persistent link: https://www.econbiz.de/10010393529
Saved in:
37
The
perception
of using social media : a comparison of entrepreneurs implementing CSR in managerial practice and other entrepreneurs in selected V4 countries
Metzker, Zdenko
;
Belás, Jaroslav
;
Amoah, John
- In:
Marketing i menedžment innovacij : m&mi
(
2021
)
2
,
pp. 191-203
Persistent link: https://www.econbiz.de/10013161853
Saved in:
38
Conspicuous consumption of luxury experiences : an experimental investigation of status perceptions on social media
Siepmann, Carolin
;
Holthoff, Lisa Carola
;
Kowalczuk, Pascal
- In:
The journal of product & brand management
31
(
2022
)
3
,
pp. 454-468
Persistent link: https://www.econbiz.de/10013164367
Saved in:
39
Tracking unconscious response to visual stimuli to better understand a pattern of human behavior on a Facebook page
Šola, Hedda Martina
;
Mikac, Mirta
;
Rončević, Ivana
- In:
Journal of innovation & knowledge : JIK
7
(
2022
)
1
,
pp. 1-9
worldwide influence, the cognitive
perception
of this social network has not been fully understood or researched. The current …
Persistent link: https://www.econbiz.de/10013166612
Saved in:
40
For all to see : social risk and observable complaining on Facebook
Armstrong, Christine
;
Kulczynski, Alicia
;
Brennan, Stacey
- In:
European journal of marketing
56
(
2022
)
1
,
pp. 31-71
Persistent link: https://www.econbiz.de/10012798636
Saved in:
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