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Der Herkunftslandeffekt : eine kritische Würdigung des State of the Art
Mai, Robert - 2010
Persistent link: https://www.econbiz.de/10003990748
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Thinking locally, acting locally? : conscious consumers and farmers' markets
McEachern, Morven G.; Warnaby, Gary; Carrigan, Marylyn; … - In: Journal of marketing management : MM 26 (2010) 5/6, pp. 395-412
Persistent link: https://www.econbiz.de/10003995601
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The ethnicity impact on attitudes toward country of origin for products with different involvement levels
Henderson, Stephen; Hoque, Samia Ferdous - In: Journal of international consumer marketing 22 (2010) 3, pp. 271-291
Persistent link: https://www.econbiz.de/10003995608
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Consumer-generated media and product labelling : designed in California, assembled in China
Saunders, Stephen G. - In: International journal of consumer studies 34 (2010) 4, pp. 474-480
Persistent link: https://www.econbiz.de/10003997225
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A global investigation into the constellation of consumer attitudes toward global and local products
Steenkamp, Jan-Benedict E. M.; Jong, Martijn G. de - In: Journal of marketing 74 (2010) 6, pp. 18-40
Persistent link: https://www.econbiz.de/10008702765
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Region of origin as choice factor : wine knowledge and wine tourism involvement influence
Famularo, Biagio; Bruwer, Johan; Li, Elton - In: International journal of wine business research : IJWBR 22 (2010) 4, pp. 362-385
Persistent link: https://www.econbiz.de/10008778599
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Animosity, subjective norms, and anticipated emotions during an international crisis
Maher, Amro A.; Mady, Sarah - In: International marketing review 27 (2010) 6, pp. 630-651
Persistent link: https://www.econbiz.de/10008778775
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The effects of consumer ethnocentrism and country of origin on Polish consumers' evaluation of foreign manufactured products
Cumberland, Flemming; Stubbe Solgaard, Hans; … - In: Journal of East-West business 16 (2010) 3, pp. 231-252
Persistent link: https://www.econbiz.de/10008807903
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Country-of-origin image as an antecedent to brand equity
Paul, Rik; Dasgupta, Siddhartha - In: Journal of international business 2 (2010) 2, pp. 37-57
Persistent link: https://www.econbiz.de/10008856162