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Special Issue on Conceptualizing, Assessing, and Managing Risk: Public Policy Perspectives - Are Nonprofits Unfair Competitors for Businesses? An Analytical Approach

Liu, Yong; Weinberg, Charles B. - In: Journal of public policy & marketing : JPP & M ; an … 23 (2004) 1, pp. 65-79

Persistent link: https://www.econbiz.de/10007027830

Toward Strategic Intelligence Systems - The quality of strategic planning depends on the quality of information gathering. Reprinted from the Journal of Marketing.

Montgomery, David B.; Weinberg, Charles B. - In: Marketing management : a quarterly business management … 6 (1998) 4, pp. 44-52

Persistent link: https://www.econbiz.de/10007248911

The Evaluation of Time-Dependent Attributes

Ang, Swee Hoon; Gorn, Gerald J.; Weinberg, Charles B. - In: Psychology & marketing 13 (1996) 1, pp. 19-36

Persistent link: https://www.econbiz.de/10007002103

How Complex Do Movie Channel Contracts Need to Be?

Raut, Sumit; Swami, Sanjeev; Lee, Eunkyu; Weinberg, … - In: Marketing science : the marketing journal of the … 27 (2008) 4, pp. 627-641

Persistent link: https://www.econbiz.de/10008094138

Demand-driven scheduling of movies in a multiplex

Eliashberg, Jehoshua; Hegie, Quintus; Ho, Jason; … - In: International journal of research in marketing : IJRM ; … 26 (2009) 2, pp. 75-89

Persistent link: https://www.econbiz.de/10008895428

Evolutionary approach to the development of decision support systems in the movie industry

Eliashberg, Jehoshua; Swami, Sanjeev; Weinberg, Charles B. - In: Decision support systems : DSS ; the international journal 47 (2009) 1, pp. 1-13

Persistent link: https://www.econbiz.de/10008898894

Playoff payoff: Super Bowl advertising for movies

Ho, Jason Y.C.; Dhar, Tirtha; Weinberg, Charles B. - In: International journal of research in marketing : IJRM ; … 26 (2009) 3, pp. 168-180

Persistent link: https://www.econbiz.de/10008898995

Segmenting consumers of pirated movies

Ho, Jason; Weinberg, Charles B. - In: The journal of consumer marketing 28 (2011) 4, pp. 252-261

Persistent link: https://www.econbiz.de/10009166514

Truth, Lies and Advertising : Understanding Market and Individual Causes of False Advertising Claims

Darke, Peter; Dhar, Tirtha; Weinberg, Charles B.; Zeng, … - 2022

Advertising deception is an ongoing marketing problem. The current paper examines market-based causes of deceptive advertising and the moderating role played by individual ethical standards. A longitudinal study using data over a 20-year time period shows that false advertising increases when...

Persistent link: https://www.econbiz.de/10014082005

Cases in public and nonprofit marketing

Lovelock, Christopher H. (contributor); … - 1977

Persistent link: https://www.econbiz.de/10013543663