Aal, Kotaiba; Di Pietro, Laura; Edvardsson, Bo; Renzi, … - In: Journal of Service Management 27 (2016) 4, pp. 619-651
Purpose – The purpose of this paper is to extend the understanding of innovation in service ecosystems by focussing on the role of values resonance in relation to the integration of brands, service systems and experience rooms. Design/methodology/approach – An empirical, explorative case...