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Making products feel special : when metacognitive difficulty enhances evaluation
Pocheptsova, Anastasiya; Labroo, Aparna A.; Dhar, Ravi - In: Journal of marketing research : JMR 47 (2010) 6, pp. 1059-1069
Persistent link: https://www.econbiz.de/10008796557
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Preference fluency in choice
Novemsky, Nathan; Dhar, Ravi; Schwarz, Norbert; … - In: Journal of marketing research : JMR 44 (2007) 3, pp. 347-356
Persistent link: https://www.econbiz.de/10003547543
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Modeling the underreporting bias in panel survey data
Yang, Sha; Zhao, Yi; Dhar, Ravi - In: Marketing science : the marketing journal of the … 29 (2010) 3, pp. 525-539
Persistent link: https://www.econbiz.de/10003984577
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Contingent response to self-customization procedures : implications for decision satisfaction and choice
Valenzuela, Ana; Dhar, Ravi; Zettelmeyer, Florian - In: Journal of marketing research : JMR 46 (2009) 6, pp. 754-763
Persistent link: https://www.econbiz.de/10003926924
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Self-Signaling and the costs and benefits of temptation in consumer choice
Dhar, Ravi; Wertenbroch, Klaus - In: Journal of marketing research : JMR 49 (2012) 1, pp. 15-25
Persistent link: https://www.econbiz.de/10009507253
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The importance of the context in brand extension : how pictures and comparisons shift consumers' focus from fit to quality
Meyvis, Tom; Goldsmith, Kelly; Dhar, Ravi - In: Journal of marketing research : JMR 49 (2012) 2, pp. 206-217
Persistent link: https://www.econbiz.de/10009524193
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Giving against the odds : when tempting alternatives increase willingness to donate
Savary, Jennifer; Goldsmith, Kelly; Dhar, Ravi - In: Journal of marketing research : JMR 52 (2015) 1, pp. 27-38
Persistent link: https://www.econbiz.de/10010526412
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Authenticity is contagious : brand essence and the original source of production
Newman, George E.; Dhar, Ravi - In: Journal of marketing research : JMR 51 (2014) 3, pp. 371-386
Persistent link: https://www.econbiz.de/10010380948
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Mental representation and perceived similarity : how abstract mindset Aids choice from large assortments
Xu, Jing; Jiang, Zixi; Dhar, Ravi - In: Journal of marketing research : JMR 50 (2013) 4, pp. 548-559
Persistent link: https://www.econbiz.de/10009786137
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Closer to the creator : temporal contagion explains the preference for earlier serial numbers
Smith, Rosanna K.; Newman, George E.; Dhar, Ravi - In: Journal of consumer research : JCR ; an … 42 (2015/2016) 5, pp. 653-668
Persistent link: https://www.econbiz.de/10011435724