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Why do stores double coupons?
Allen, Beth Elaine - 1991 - Rev
Persistent link: https://www.econbiz.de/10000813069
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Cross Buying Extended in Multi Partner Bonusprogrammen : eine kritische Analyse
Papenhoff, Heike - 2009 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003772599
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Bonusprogramme als Instrumente des Beziehungsmarketing : eine theoretische und empirische Analyse
Müller, Steffen - 2006
Persistent link: https://www.econbiz.de/10003358623
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Die Bedeutung der Coupongestaltung für die Einlösung von Coupons : eine conjointanalytische Studie
Huber, Frank; Regier, Stefanie; Joosten, Nadine - 2005
Persistent link: https://www.econbiz.de/10003284204
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Coupons going wireless : determinants of consumer intentions to redeem mobile coupons
Dickinger, Astrid; Kleijnen, Mirella - In: Journal of interactive marketing : a quarterly … 22 (2008) 3, pp. 23-39
Persistent link: https://www.econbiz.de/10003838625
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Who's got the coupon? : estimating consumer preferences and coupon usage from aggregate information
Musalem, Andrés; Bradlow, Eric T.; Raju, Jagmohan Singh - In: Journal of marketing research : JMR 45 (2008) 6, pp. 715-730
Persistent link: https://www.econbiz.de/10003794570
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What a hassle! : consumer perceptions of costs associated with sales promotions
O'Curry Fogel, Suzanne; Green Thornton, Corliss - In: Journal of promotion management : JPM 14 (2008) 1/2, pp. 31-44
Persistent link: https://www.econbiz.de/10003810645
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The effect of service coupons on the consumer trade-offs between price and perceived quality
Kim, Namin; Lee, Moonkyu; Kim, Hae Ryong - In: Journal of promotion management : JPM 14 (2008) 1/2, pp. 59-76
Persistent link: https://www.econbiz.de/10003810653
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Feeling superior : the impact of loyalty program structure on consumers' perceptions of status
Drèze, Xavier; Nunes, Joseph C. - In: Journal of consumer research : JCR ; an … 35 (2008/09) 6, pp. 890-905
Persistent link: https://www.econbiz.de/10003861928
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The consumers' predisposition towards enrolling for retail loyalty cards : the Indian retail story
Rakesh, Sapna; Khare, Arpita - In: International journal of electronic marketing and … 2 (2008/09) 4, pp. 378-396
Persistent link: https://www.econbiz.de/10003863816