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Effects of displacement-reinforcement between traditional media, PC internet and mobile internet: A quasi-experiment in Japan
Okazaki, Shintaro; Hirose, Morikazu - In: International journal of advertising : the quarterly … 28 (2009) 1, pp. 77-104
Persistent link: https://www.econbiz.de/10008212354
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Does gender affect media choice in travel information search? On the use of mobile Internet
Okazaki, Shintaro; Hirose, Morikazu - In: Tourism management : research, policies, practice 30 (2009) 6, pp. 794-804
Persistent link: https://www.econbiz.de/10008303223
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Social influence model and electronic word of mouth: PC versus mobile internet
Okazaki, Shintaro - In: International journal of advertising : the quarterly … 28 (2009) 3, pp. 439-472
Persistent link: https://www.econbiz.de/10008274066
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THE MOBILE MOMENT - The Tactical Use of Mobile Marketing: How Adolescents' Social Networking Can Best Shape Brand Extensions
Okazaki, Shintaro - In: Journal of advertising research 49 (2009) 1, pp. 12-26
Persistent link: https://www.econbiz.de/10008241773
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Evolution in the usage of localised appeals in Japanese and American print advertising
Okazaki, Shintaro; Mueller, Barbara - In: International journal of advertising : the quarterly … 27 (2008) 5, pp. 771-798
Persistent link: https://www.econbiz.de/10008148136
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Consumer Privacy Concerns and Preference for Degree of Regulatory Control
Okazaki, Shintaro; Li, Hairong; Hirose, Morikazu - In: Journal of advertising : official publication of the … 38 (2009) 4, pp. 63-78
Persistent link: https://www.econbiz.de/10008335937
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What do we know about mobile Internet adopters? A cluster analysis
Okazaki, Shintaro - In: Information & management : the internat. journal of … 43 (2006) 2, pp. 127-141
Persistent link: https://www.econbiz.de/10008355581
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Determinant factors of mobile-based word-of-mouth campaign referral among Japanese adolescents
Okazaki, Shintaro - In: Psychology & marketing 25 (2008) 8, pp. 714-731
Persistent link: https://www.econbiz.de/10008079318
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How Mobile Advertising Works: The Role of Trust In Improving Attitudes and Recall
Okazaki, Shintaro; Katsukura, Akihiro; Nishlyama, Mamoru - In: Journal of advertising research 47 (2007) 2, pp. 165-178
Persistent link: https://www.econbiz.de/10007752876
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Assessing mobile-based online surveys: Methodological considerations and pilot study in an advertising context
Okazaki, Shintaro - In: International journal of market research : JMRS ; the … 49 (2007) 5, pp. 651-676
Persistent link: https://www.econbiz.de/10007871339