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Privacy Concerns in Quick Response Code Mobile Promotion: The Role of Social Anxiety and Situational Involvement
Okazaki, Shintaro; Navarro-Bailón, María; … - In: International journal of electronic commerce : IJEC 16 (2012) 4, pp. 91-121
Persistent link: https://www.econbiz.de/10009987047
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Perceived Ubiquity in Mobile Services
Okazaki, Shintaro; Mendez, Felipe - In: Journal of interactive marketing : a quarterly … 27 (2013) 2, pp. 98-111
Persistent link: https://www.econbiz.de/10010109603
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Mobile advertising avoidance: exploring the role of ubiquity
Okazaki, Shintaro; Molina, Francisco José; Hirose, Morikazu - In: Electronic markets : the international journal on … 22 (2012) 3, pp. 169-184
Persistent link: https://www.econbiz.de/10010032904
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Excitement or sophistication? A preliminary exploration of online brand personality
Okazaki, Shintaro - In: International marketing review 23 (2006) 3, pp. 279-303
Persistent link: https://www.econbiz.de/10007260289
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Excitement or sophistication? A preliminary exploration of online brand personality
Okazaki, Shintaro - In: International marketing review 23 (2006) 2-3, pp. 279-303
Persistent link: https://www.econbiz.de/10007264336
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Beyond the Net:
Okazaki, Shintaro; Rivas, Javier - In: Journal of international consumer marketing 16 (2003) 1, pp. 47-70
Persistent link: https://www.econbiz.de/10007103168
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Who Standardizes Advertising More Frequently, and Why Do They Do So? A Comparison of U.S. and Japanese Subsidiaries' Advertising Practices in the European Union
Taylor, Charles R.; Okazaki, Shintaro - In: Journal of international marketing 14 (2006) 1, pp. 98
Persistent link: https://www.econbiz.de/10007225588
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Determinant factors of mobile-based word-of-mouth campaign referral among Japanese adolescents
Okazaki, Shintaro - In: Psychology & marketing 25 (2008) 8, pp. 714-731
Persistent link: https://www.econbiz.de/10008079318
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Comments -- The art of reviewing IV - From
Pitt, Leyland; Okazaki, Shintaro - In: International journal of advertising : the quarterly … 27 (2008) 2, pp. 331-340
Persistent link: https://www.econbiz.de/10008124614
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Advertising Standardization's Positive Impact on the Bottom Line: A Model of When and How Standardization Improves Financial and Strategic Performance
Okazaki, Shintaro; Taylor, Charles; Zou, Shaoming - In: Journal of advertising : official publication of the … 35 (2006) 3, pp. 17-34
Persistent link: https://www.econbiz.de/10008126555