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Advertising
26
Werbung
25
Consumer behaviour
19
Internet marketing
19
Japan
19
Konsumentenverhalten
19
Online-Marketing
19
Advertising effects
13
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12
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9
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9
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7
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7
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7
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7
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6
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English
115
Undetermined
40
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2
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2
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Okazaki, Shintaro
124
Campo, Sara
35
Mueller, Barbara
17
Hirose, Morikazu
13
Navarro, Angeles
12
Rubio Benito, Natalia
9
Alvarez, Maria D.
8
Diehl, Sandra
7
Li, Hairong
7
Taylor, Charles R.
7
Yagüe Guillén, María Jésus
7
Taylor, Charles Raymond
5
Taylor, Charles Robert
5
Delgado-Ballester, Elena
4
Henseler, Jörg
4
Jiménez-Barreto, Jano
4
Plangger, Kirk
4
Terlutter, Ralf
4
Doh, Jonathan P.
3
Fuchs, Galia
3
Katsukura, Akihiro
3
Mendez, Felipe
3
Sicilia, Maria
3
Sicilia, María
3
Skapa, Radoslav
3
Taylor, Charles
3
Škapa, Radoslav
3
Barwise, Patrick
2
Castañeda, J. Alberto
2
Cerdá-Mansilla, Elena
2
Delgado‐Ballester, Elena
2
Díaz, Ana M.
2
Eisend, Martin
2
Gómez-Suárez, Mónica
2
Hernando, Elisa
2
López-Nicolas, Carolina
2
Menéndez, Héctor D.
2
Molina, Francisco José
2
Molina-Castillo, Francisco-Jose
2
Nishiyama, Mamoru
2
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European Advertising Academy
1
ICORIA <9, 2010, Madrid>
1
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International journal of advertising : the quarterly review of marketing communications
12
Journal of advertising research
9
Journal of advertising : official publication of the American Academy of Advertising
6
Tourism management : research, policies, practice
6
International Marketing Review
5
Journal of business research : JBR
5
SpringerLink / Bücher
5
European Journal of Marketing
4
European journal of marketing : EJM
4
International journal of market research : JMRS ; the journal of the Market Research Society
4
International marketing review
4
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
4
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
3
Breaking new ground in theory and practice
3
The service industries journal
3
Advertising theory
2
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
2
Cutting edge international research
2
Electronic markets : the international journal on networked business
2
EuroMed journal of business
2
European Advertising Academy
2
International Journal of Culture, Tourism and Hospitality Research
2
International journal of arts management
2
International journal of electronic commerce : IJEC
2
Journal of electronic commerce research : JECR
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of international marketing
2
Journal of world business : JWB
2
Psychology & marketing
2
The Service Industries Journal
2
Universia business review : revista trimestral de Dirección de Empresas
2
Advances in Advertising Research XIV : Harder, Better, Faster, Stronger: Advertising and Communication between Immediacy and Sustainability
1
Advances in advertising research
1
Advances in tourism destination marketing
1
Asia Pacific Journal of Marketing and Logistics
1
Asia Pacific journal of marketing and logistics
1
Co-creation and well-being in tourism
1
Contemporary research in e-branding
1
Cross-cultural buyer behavior
1
Discussion paper series / Research Institute for Economics and Business Administration, Kobe University
1
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ECONIS (ZBW)
98
OLC EcoSci
39
Other ZBW resources
15
RePEc
4
USB Cologne (EcoSocSci)
3
Showing
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31
Exploring the link between brand love and engagement through a qualitative approach
Gómez-Suárez, Mónica
;
Alonso, Luis Enrique
;
Campo, Sara
- In:
International journal of business environment : IJBE
8
(
2016
)
4
,
pp. 367-384
Persistent link: https://www.econbiz.de/10011663951
Saved in:
32
Animosity toward a country in the context of destinations as tourism products
Campo, Sara
;
Alvarez, Maria D.
- In:
Journal of hospitality & tourism research : JHTR ; the …
43
(
2019
)
7
,
pp. 1002-1024
Persistent link: https://www.econbiz.de/10012053395
Saved in:
33
Exploring the dimensions of online destination brand experience : Spanish and North American tourists' perspectives
Jiménez-Barreto, Jano
;
Sthapit, Erose
;
Rubio Benito, …
- In:
Tourism management perspectives : TMP
31
(
2019
),
pp. 348-360
Persistent link: https://www.econbiz.de/10012113021
Saved in:
34
Consumer animosity and affective country image
Campo, Sara
;
Alvarez, Maria D.
- In:
Co-creation and well-being in tourism
,
(pp. 119-131)
.
2017
Persistent link: https://www.econbiz.de/10012208384
Saved in:
35
Destination brand authenticity : what an experiential simulacrum! : a multigroup analysis of its antecedents and outcomes through official online platforms
Jiménez-Barreto, Jano
;
Rubio Benito, Natalia
;
Campo, Sara
- In:
Tourism management : research, policies, practice
77
(
2020
),
pp. 1-19
Persistent link: https://www.econbiz.de/10012152097
Saved in:
36
Understanding the identity of Ibiza, Spain
Berrozpe, Arturo
;
Campo, Sara
;
Yagüe Guillén, María …
- In:
Journal of travel and tourism marketing
34
(
2017
)
8
,
pp. 1033-1046
Persistent link: https://www.econbiz.de/10011758784
Saved in:
37
An artist’s perceived value : development of a measurement scale
Hernando, Elisa
;
Campo, Sara
- In:
International journal of arts management
19
(
2017
)
3
,
pp. 33-47
Persistent link: https://www.econbiz.de/10011739405
Saved in:
38
Animosity and perceived risk in conflict-ridden tourist destinations
Fuchs, Galia
;
Alvarez, Maria D.
;
Campo, Sara
- In:
Tourism review
79
(
2024
)
3
,
pp. 688-702
Persistent link: https://www.econbiz.de/10014512306
Saved in:
39
Linking the online destination brand experience and brand credibility with tourists' behavioral intentions toward a destination
Jiménez-Barreto, Jano
;
Rubio Benito, Natalia
;
Campo, Sara
- In:
Tourism management : research, policies, practice
79
(
2020
),
pp. 1-15
Persistent link: https://www.econbiz.de/10012237277
Saved in:
40
Effects of price promotions on the perceived price
Campo, Sara
;
Yagüe, María J.
- In:
International journal of service industry management : IJSIM
18
(
2007
)
3-4
,
pp. 269-286
Persistent link: https://www.econbiz.de/10007766148
Saved in:
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