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Entry strategies and distribution channels of Italian SMEs in the Chinese market
De Luca, Patrizia
;
Vianelli, Donata
;
Marzano, Fabio Claudio
- In:
Cultural and technological influences on global business
,
(pp. 509-528)
.
2013
Persistent link: https://www.econbiz.de/10009757772
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2
Modalità d'entrata e scelte distributive del made in Italy in Cina
Vianelli, Donata
(
contributor
); …
-
2012
Persistent link: https://www.econbiz.de/10010200596
Saved in:
3
Internationalization of the Albanian economy through foreign investments: the Italian case
Vianelli, Donata
;
De Luca, Patrizia
;
Kajca, Roland
- In:
Internationalization in Central and Eastern Europe
,
(pp. 105-130)
.
2002
Persistent link: https://www.econbiz.de/10001644530
Saved in:
4
International marketing strategy : the country of origin effect on decision-making in practice
Pegan, Giovanna
;
Vianelli, Donata
;
De Luca, Patrizia
-
2020
Persistent link: https://www.econbiz.de/10012125363
Saved in:
5
Innovation scope and the performance of the firm : empirical evidence from an Italian wine cluster
Bortoluzzi, Guido
;
De Luca, Patrizia
;
Venier, Francesco
; …
- In:
Handbook of research on global business opportunities
,
(pp. 551-568)
.
2015
Persistent link: https://www.econbiz.de/10010459039
Saved in:
6
The coffee shop and customer experience : a study of the US market
De Luca, Patrizia
;
Pegan, Giovanna
- In:
Handbook of research on retailer-consumer relationship …
,
(pp. 173-196)
.
2014
Persistent link: https://www.econbiz.de/10010379307
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7
Il ruolo dei consorzi all'esportazione nel processo di internazionalizzazione delle imprese di minori dimensioni
De Luca, Patrizia
-
1992
Persistent link: https://www.econbiz.de/10000883415
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8
Small retailers in small towns : an explorative study on shopping behaviour for improving social sustainability in an urban centre
Qualizza, Gabriele
;
De Luca, Patrizia
- In:
Managing Sustainability : Perspectives From Retailing …
,
(pp. 111-130)
.
2022
Persistent link: https://www.econbiz.de/10013417645
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9
High-luxury coffee brands : a comparative analysis of digital communication on luxury and sustainability dimensions
De Luca, Patrizia
;
Bellotto, Marco
- In:
Digital Transformation for Fashion and Luxury Brands : …
,
(pp. 383-405)
.
2024
Persistent link: https://www.econbiz.de/10014529120
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10
Competere e creare valore nei mercati maturi: alcune evidenze empiriche del made in Italy negli Stati Uniti
Pegan, Giovanna
;
Vianelli, Donata
;
Luca, Patrizia de
- In:
ECONOMIA E SOCIETÀ REGIONALE
2014/2
(
2014
)
2
,
pp. 55-67
Persistent link: https://www.econbiz.de/10011097879
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